Feb
22
Written by:
ECRA Bloggers
22/02/2010 13:48
Target of 85,000 swaps in the next two weeks
Fairtrade Fortnight started today, Monday 22nd February and runs until the 7th March.
As part of Fairtrade Fortnight’s theme of ‘The Big Swap’, Oxfam shops across the UK will be rewarding donors for their generosity with 40 free cups of tea each during Fairtrade Fortnight. Anyone bringing in a bag of quality donations to an Oxfam shop from 22 February to 7 March will get a box of 40 Cafédirect tea bags as a swap in return. Around 250 Oxfam shops will be taking part in the donations-for-tea swap.
The charity has set a target of almost 85,000 new donations in a fortnight from the tea-swap initiative, at the same time as encouraging consumers to switch over to Fairtrade products. This means consumers can help to change lives in two important ways – by supporting Fairtrade producers in the developing world, and by helping Oxfam to raise money to fight poverty.
The Big Swap is aiming for people across Britain to make one million and one swaps from non-Fairtrade goods to their Fairtrade equivalent during that two-week period.
To find your nearest participating shop, search for ‘food’ at www.oxfam.org.uk/shopfinder or call 0300 2001 333.