Ethical Consumer

Ethical Consumer

Buyer's guide to green electricity suppliers

   

This is a free buyer's guide from Ethical Consumer, the UK's leading alternative consumer organisation. We research the social and environmental records of companies.

 

More detailed versions of this guide are available. See the links at the bottom of the page.

   

Best Buys as of Sept/Oct 2008

Best Buys logo


As our ratings are constantly updated, it is possible that company ratings on the ethiscore website may have changed since this report was written.


Good Energy (01249 766090) comes out best in this report.
Green Energy's Dark Green Electricity (0845 456 9550), Utilita's Planetsaver 1 (0845 450 4387 ), and then Ecotricity's New Energy Plus (01453 756111) are next best.


Brand
Rating
Good Energy electricity [S]15.5
Green Energy Dark Green electricity tariff [S]14.5
Utilita Planetsaver 1 green electricity tariff [S]14.5
Ecotricity New Energy Plus [S]13.5
Green Energy Pale Green electricity tariff13.5
Utilita Planetsaver 2 green electricity tariff13.5
Ecotricity New Energy12.5
Scottish & Southern RSPB Energy electricity [S]12
Scottish & Southern Better Plan electricity11
E.ON Go Green electricity8.5
British Gas Zero Carbon energy tariff [S]8
British Gas Future Energy tariff7
ScottishPower Green Energy Fund tariff7
ScottishPower Green Energy H2O tariff7
Juice green energy tariff6.5
NPower National Trust Green Energy6.5
EDF Energy Green Tariff3.5

The higher the rating the more ethical the brand. This whole scorecard was last updated from our database on 14 October 2009 but some individual company ratings may have changed since then. Up to the minute information can be seen by subscribers using Ethiscore.
Learn more about our ratings.

Electrical Storm

Katy Brown unpicks the available UK mainland green electricity tariffs, with the exception of those tariffs which only claim green credentials through carbon offsetting.

Since April 2002, all UK electricity suppliers have been obliged by the government to source an increasing amount of the electricity they sell from renewable sources. The level is 9.1% for 2008-2009 rising to 15.4 per cent in 2015-2016 and remaining at that level until 2026-2027, although the Department for Business, Enterprise and Regulatory Reform is currently in consultation over this and has set out proposals for attaining 30-35% of our electricity from renewable sources by 2020.(4)

Domestic, industrial and commercial customers all pay for this through their electricity bills with the cost amounting to £600 million in 2005/06 rising to £1 billion in 2010, equivalent to £7 and £10 per household respectively.

Most green tariffs available will claim to supply 100% green electricity, but this does not necessarily mean that by selecting one of these tariffs your supplier will do anything more than meet its legal obligation. It may simply apportion the green electricity it is already obliged to supply to its green tariff customers.

As the number of households signed up to green tariffs (although growing), remains low at under 2%, (Ethical Consumerism Report 2007) the demand created by the government through the obligation is much greater than the demand of green electricity consumers. It is important therefore that those who do choose green tariffs are guaranteed that they are signing up to something that really does encourage their supplier to go beyond their legal obligation, especially if it involves paying extra.


Demand vs Supply

There is debate within the industry over which consumer approach is more effective at increasing the amount of electricity generated from renewable sources within the UK. Good Energy is the best example of a company focussing on creating demand, by selling 100% renewable-generated energy to all of its customers and then retiring 5% of the associated Renewable Obligation Certificates (ROCs, explained later in this report) from the market, over and above its legal obligation.

Ecotricity meanwhile focusses on increasing supply, pledging to spend a pound on building new sources of green electricity for every pound its customers spend on their bills. Ecotricity does not retire ROCs, instead it sells them enabling the company to invest in new renewable energy capacity. Ecotricity argues that this is better because there is a shortage of ROCs i.e. not enough green energy is being produced, so investing in capacity is more important than creating additional demand.

ECRA's response is that both are valid practices and have a place in the market. A recent report by the National Consumer Council found that Good Energy's tariff was the only one to receive three unqualified ticks against it's own criteria, and that it was probably the closest consumers would get to 'a green energy supply pure and simple'.(1) It found that the supply aspect of Ecotricity's New Energy Tariff meanwhile did not offer anything additional, although it did state that the company's commitment to investing any profits back into its wind-farm business and other research could offer some additional environmental benefits. Ecotricity's New Energy Plus Tariff did not exist when the report was written but can be checked against the NCC criteria on the Tariff Comparison Table below.


Independent Accreditation

Working out what the different green tariffs actually offer can be very confusing. Ofgem has recently published proposals for updating its green supply guidelines which place increased emphasis on transparency, ensuring that green claims are verifiable. Ofgem states that the new guidelines ‘will help customers understand whether, if they sign up to a green tariff, this leads to any action by the supplier that will benefit the environment, rather than just repackaging activities that customers are already funding.’

Ofgem has set a deadline of September 2008 for suppliers to sign up to these new green supply guidelines and has also proposed an independent accreditation scheme to give customers assurance that a green tariff comes with environmental benefits. It plans to appoint an independent body which will, by the end of 2008, accredit green tariffs. Suppliers will be able to achieve gold, silver or bronze accreditation for green tariffs but to do so they must provide clearer information on the extra environmental benefits they offer.


Is it worth it?

According to the NCC report, even the tariffs that go beyond their legal obligations will only save a relatively small proportion of an average household’s CO2 emissions, a mere six percent. This is a significant proportion but small nevertheless. According to the BBC Bloom website, giving up meat could save 15 times as much CO2 as switching electricity tariffs!(2) Neither DEFRA nor the Carbon Trust consider green tariffs as ‘zero carbon’ at present and advise organisations to calculate emissions from renewable tariffs using the average electricity emissions factor for the UK.(3)


Alternatives

Friends of the Earth changed its campaign strategy after the introduction of the renewables obligation to concentrate on encouraging consumers to reduce their energy consumption and consider investing in their own micro-renewables. All companies covered here, with exception of Utilita will buy back electricity you generate at home. Initial outlay is expensive but you may be eligible for a grant to help you with this (see Links.)


Price

The bottom line is that switching to the new technology required to move away from a fossil fuel based economy may be costly, but this has to be offset against the external costs to society of fossil fuel sourced energy, through the potentially devastating implications of its high climate impact.

With energy prices going through the roof, many consumers may feel that they have no option other than to look for the best deal. In general, green tariffs with premiums can be expected to offer greater environmental benefits than those without.(5) However, if you have never switched electricity supplier before, you may find that you can even sign up to one of our most expensive Best Buy green tariffs and save money too. There are many internet energy price comparison sites, and green.energyhelpline.com is one dedicated solely to green tariffs.


TARIFF
Average quarterly bill (£)
EDF Energy Green Tariff
89.50
ScottishPower Green Energy H2O
90.80
SSE Better Plan
93.00
ScottishPower Green Energy Fund
93.60
SSE RSPB Energy
99.00
Juice Green Energy
101.30
Npower National Trust
101.50
British Gas Future Energy
107.00
E.ON Energy Go Green
108.50
Green Energy Pale Green
109.00
Ecotricity New Energy
110.30
British Gas Zero Carbon
112.00
Utilita Planetsaver 1
115.50
Green Energy Dark Green
119.30
Good Energy
125.60

Price research is based on a typical annual consumption of 3300KWh.


The Big Six – Still Generating Climate Change

The WWF last year published its third annual UK ranking report of the 'big six' energy suppliers, 'UK Power Giants: Generating Climate Change'. Its overall conclusion was that the major UK power companies are still failing to meet the challenge of climate change. Centrica came top of the league for tackling carbon emissions and promoting energy efficiency. Scottish Power came second followed by E.ON UK and Scottish and Southern with RWE npower and EDF Energy showing the least progress in addressing climate change issues. It also published a sister report 'UK Power Giants: Talking Climate Change' which included information on existing renewable capacity and targets, the results are included on the tariff comparison table under the 'Investment in renewables column' Both reports can be downloaded from the WWF website (see Links).


Regulatory Alternatives

An analysis carried out by The European Commission found that the UK’s Renewables Obligation was the most expensive and least efficient method of support for increasing renewable generation. Friends of the Earth and Greenpeace have called for the UK to adopt a feed-in tariff, which has proved successful in Germany, whereby the government guarantees a long-term premium payment for electricity generated from renewable sources and fed into the grid. FoE believes there is an urgent need for the Government to introduce such a scheme to support expansion of smaller scale and decentralised renewable electricity schemes including domestic and commercial micro-generation, on-site renewable technologies, and community owned renewable electricity schemes which are particularly neglected in current UK policy and are key for a low carbon energy economy.(6)


Carbon Offsets

In May 2007 (Issue 106), we wrote about Carbon Offsets in detail and explained how the products were largely unconvincing. Some electricity tariffs are packaged up with carbon offsets these days - for example British Gas’s Zero Carbon Tariff. We have ignored those ‘green’ tariffs based solely on carbon offsetting for this report and we have not sought to provide information about them otherwise. In January 2008 a TV ad by British Gas, which mentioned its ‘Zero Carbon’ tariff, was found to be misleading by the Advertising Standards Authority.(7)

Equipower, a company not included in this report as the ‘green tariff’ it offers only involves carbon offsetting, offers an alternative in that all of its tariffs, supplied by Scottish & Southern Energy, are marketed along the principle of ‘social justice’ - all consumers pay the same unit rate, so that those on pre-payment meters aren’t penalised. The company, founded to tackle social injustice problems with a bias towards those on low incomes and stewardship of resources, bases its ethos on those of the Christian gospel. (www.ebico.co.uk) For information call Equipower on 0800 458 7689 .


The EU Renewables Directive

This came into effect in September 2001 and set a renewables target for Member States of 10% by 2010. It also required them to make sure a mutually recognisable guarantee of origin associated with all electricity generated from renewable energy sources is issued on request. This takes the form of the Renewable Energy Guarantee of Origin (REGO). Since our last report another EU directive has come into effect which means that electricity suppliers must inform customers of their overall fuel mix at least once a year through their bills, statements or promotional material. Although suppliers may disclose the fuel mix of an individual green tariff, they must also present the company’s total fuel mix as well. See the fuel mix disclosure table for the overall fuel mix of the companies covered in this report.

Fuel Mix Disclosure Table

Company Coal % Natural gas % Nuclear % Renewable % Other % CO2 emissions (kg/kWh ) Nuclear waste (g/kWh)
Good Energy 0.0 0.0 0.0 100.0 0.0 0.000 0.0000
Green Energy 0.0 68.0 0.0 32.0 0.0 0.136 0.0000
Ecotricity 23.8 22.8 25.9 24.1 3.3 0.316 0.0029
Utilita 33.0 39.0 21.0 4.0 3.0 0.460 0.0025
Centrica 18.0 56.0 20.0 4.0 2.0 0.382 0.0022
EDF 47.0 29.0 17.0 5.0 2.0 0.540 0.0018
Powergen (E.ON) 42.0 36.7 14.2 3.6 3.5 0.530 0.0020
npower/RWE 44.0 37.0 13.0 3.0 3.0 0.543 0.0015
Scottish Power 55.2 36.7 1.0 6.8 0.3 0.630 0.0001
Scottish & Southern 30.6 57.8 0.8 10.2 0.6 0.489 0.0001
UK average 29.36 38.3 11.29 19.27 1.77 0.4027 0.00131

From electricityinfo.org, based on the fuel mix for the year 1 April 2006 to 31 March 2007 except for Utilita which is based for the year 1 April 2005 to 31 March 2006.


Comparing the Tariffs

The tariff comparison table, under the ‘percentage from renewables’ column shows what proportion of each of the tariffs on offer comes from renewable sources as well indicating when this is merely part of the company’s legal obligation. Annotations also indicate if any of the electricity comes from old large-scale hydro-electric power plants which doesn’t qualify as renewable under some government policies as it is not considered ‘new’ renewable supply.


Fund Based Tariffs

Some of the tariffs on the Tariff Comparison Table involve contributions being made to a ‘green fund’. The ‘fund’ column gives brief details of the different fund-based tariffs. Contributions are deducted from a customer’s bill at a fixed rate or in the form of a premium. Suppliers often contribute by match funding or as a separate donation. Funds can be used to amass capital to build future renewable supply capacity while some provide grants for community or other off-grid renewable projects including energy efficiency, awareness raising and even land acquisition to mitigate the effects of climate change. Others are dedicated to other environmental causes. While funds can have a positive beneficial impact, measuring and comparing the extent of that impact of funds is not easy.


Renewables Obligation Certificates

A renewables obligation certificate (ROC) is generated for every megawatt hour (1000 kW/units) of renewable electricity produced. Generator companies sell the ROCs to suppliers, usually with the associated electricity, who can then present these certificates to Ofgem to demonstrate that they have met their legal obligation. Some companies produce more than their legal obligation of renewable energy, and therefore have an excess of ROCs while others produce less. Those that don’t supply the required amount of renewable electricity can buy certificates from other companies in order to meet their obligation. As the obligation is set at a higher level than supply there aren’t sufficient ROCs overall to meet demand so some suppliers can’t present the required number of ROCs. Instead they pay a buy-out price, essentially a fine, to energy regulator OFGEM (The Office of Gas and Electricity Markets). The money is redistributed to companies who do comply.
This means then that even the small niche renewable energy suppliers, despite buying 100% green electricity to meet their customers’ demand, do not necessarily create ‘additionality’ to the green market (i.e. create demand for more renewable electricity supply than is required by law), if they sell their ROCs to other companies to help them meet their obligation.


Climate Change Levy Exemption for Renewables

This is a tax on business electricity users, but users that can prove that they have used renewable electricity don’t have to pay. This can be proved by buying ‘Levy Exemption Certificates’ (LECs) from qualifying renewable energy generators, normally with the associated electricity.


Double Counting

A result of there being three kinds of certificate produced for every unit of renewable electricity generated is that there is the possibility of the ‘greenness’ associated with it being sold two or even three times.(5) To avoid this happening, as well as holding the required number of REGOs (Renewable Energy Guarentees of Origin certificates) to match the electricity sold to its domestic green tariff customers, suppliers should ensure that they ‘retire’ the associated Levy Exemption Certificates out of the system, thus proving that they aren’t selling them on to business customers and profiting twice from the ‘greenness’. This would cost a supplier on average £17 per year per customer. The tariff comparison table shows which of the tariffs involve LEC retirement. Thirdly, to ensure that the Renewable Obligation Certificates associated with the electricity aren’t simply being sold onto other suppliers who have not met their obligation and the greenness counted a third time, suppliers should retire out of the system the ROCs associated with the electricity.(5)


ROC-Retirement

Only four of the tariffs we looked at involved some of the ROCs generated in producing the green electricity supplied to their customers being retired and taken out of the market so that they can’t be sold to meet another company’s obligation. This creates additionality i.e. the proportion of green electricity supplied under these tariffs is in excess of the 9.1% currently required across the board by law. It is clear from the tariff comparison table however that the level of retirement is quite low.
ROCs are currently expensive, the price as at 8 July 2008 was £53.27 per ROC, so green suppliers are reluctant to retire 100% of the ROCs they generate and argue that doing so would make their tariffs too costly for their customers. Given that it would cost suppliers over £200 per household per year this is very probably a fair argument. By retiring any amount of ROCs above the legal obligation, suppliers are translating their green tariff customer numbers into real additional demand in the market. At ECRA we think that ROC retirement levels are currently the most important measure of greenness in a green electricity tariff.

Green Tariff Comparison Table

Tariff (alphabetical)

% from renewables
ROC retirement?
LEC Retirement?
Available to pre payment meter customers?

Investment in renewables (from WWF reports)

Fund?
Buy Back from home generators?
Incentives to reduce consumption?
British Gas Zero Carbon
100%
YES 12%
YES
NO (only available to dual fuel customers)
Existing capacity: Low tier/poor performance Renewable targets: 4/10

YES £5 to a green education fund for schools “energy for tomorrow”
Yes
No
British Gas Future Energy
100%(2)
NO
YES
NO (not available to dual fuel customers)
YES £2 per month to education fund for schools “energy for tomorrow”
Yes
No
Ecotricity New Energy
24%
NO
NO
YES
Increases in customer nos used to secure new investment in windfarms
YES invested in new renewables
Yes
No
Ecotricity New Energy Plus
100%
NO
YES 100%
NO
YES invested in new renewables
Yes
No
EDF Energy Green Tariff
100%(2)
NO
YES 100%
NO
Existing capacity: Low tier/poor performance Renewable targets 1/10
YES £28/per customer/year on average to green fund award grants to community, non-profit, charitable and educational organisations across the UK. Funds to help cover the cost of renewable energy technology that can be used to produce renewable energy.
Yes
Yes
Good Energy
100%
YES 5%
YES 100%
NO
Yes through supporting micro and independent generators
No
Yes
No
Green Energy pale green
20%
NO
YES 20%
NO
50% of profits invested in renewables
Company intends to invest 50% of profits from all tariffs in renewables
Yes
No
Green Energy dark green
100%
NO
YES 100%
NO
Yes
No
Npower Juice
100%(3)
NO
YES 83%(6)
YES
Existing capacity: Low tier/poor performance Renewable targets: 3/10
npower makes an annual contribution of £10 for every customer to The Juice Fund which assists development of projects in other renewable energy fields.
Yes
No
Npower National Trust Green Energy
100%(2)
NO
YES 100%
YES
YESNational Trust £15 to invest in low and zero carbon initiatives at its sites. The Trust will receive £15 every year thereafter as long as you remain a customer.
Yes
No
E.ONGo Green
100%(4)
NO
YES 100%
NO
Existing capacity: Medium tier/average performance Renewable targets: 3/10
No
Yes
No
SSE Better Plan
100%(2)
NO
NO
YES
Existing capacity: Medium tier/average performance Renewable targets: 7/10
No
Yes
Yes
SSE RSPB Energy
10%(5)
YES 10%
YES 10%(6)
NO
YES A small portion of the money you spend will be invested into a fund to invest in new renewable energy projects. SSE also donate £10 to the RSPB when you sign up and then £5 for every year that you remain on the scheme.
Yes
No
Scottish Power Green Energy Fund
6.8% (06/07 figure )
NO
NO
YES
Existing capacity: Medium tier/average performance Renewable targets: 8/10
YES. Pay your combined gas and electricity discount (£10.50) funds help community based renewable energy projects get off the ground
Yes
No
Scottish Power H2O
100%(4)
NO
NO
YES
No
Yes
No
Utilita Planetsaver1
100%(2)
YES 5%
NO
NO
None - company focuses on reducing its customers electricity consumption through energy efficiency measures.
No
No
Yes
Utility Planetsaver2
4%
NO
NO
NO
No
No
Yes

Notes on table
1 Over and above the legal requirement
2 But only as part of the companies renewables obligation
3 83% from ‘new’ green electricity with the remaining 17% from large-scale hydro which doesn’t qualify for ROCs or LECs as it is not considered ‘new’ renewable supply
4 Customers are supplied with large-scale hydro which doesn’t qualify for ROCs or LECs as it is not considered ‘new’ renewable supply
5 10% from ‘new’ green electricity with the remaining 90% from large-scale hydro which doesn’t qualify for ROCs or LECs as it is not considered ‘new’ renewable supply
6 The remainder does not qualify for LECs


Links

WWF Reports

Grants for installing micro-generators


References

1 National Consumer Council, ‘Reality or Rhetoric? Jan 2007. The report’s criteria were: 100% REGO backing, 100% LEC retirement and some element of ROC retirement. 2 http://www.bbc.co.uk/bloom/actions/renewabletariff.shtml 3 www.carbontrust.co.uk 24/7/08 4 http://renewableconsultation.berr.gov.uk 24/8/07 5 National Consumer Council, ‘Reality or Rhetoric? Jan 2007 6 Friends of the Earth Briefing Note: What is a feed-in tariff and why does the UK need one to support renewable energy?April 2008 7 Misleading British Gas ‘zero carbon’ ads banned: Brand Republic 30-Jan-08 8 BBC News Website Who gets nuclear spoils? Robert Peston Blog 24 Jul 08 9 2006 report ‘Labour and trade union freedom in Equatorial Guinea’



   

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1 comments so far...

Re: Buyer's guide to green electricity suppliers

Hmmm.. let's imagine that Good Energy never did retire 5% ROCs - would that change the ratings? ;-)

http://www.businessgreen.com/business-green/news/2242781/ecotricity-questions-energy-roc

By Pauleco on   16/02/2010 11:02

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