Investor funded projects past and future

Future projects

As an investor your money will be helping us develop all our new projects. Three key projects for 2010/11 are as follows:

Opening up ECRA's core research

We conducted a feasibility study into more open business models in July 2009. One outcome of this is plans for new software which will allow external organisations around the world to add data directly to ECRA's core database (will be checked by researchers here). This might include, for example, environmental campaign groups in Peru or consumer groups in Hungary.

Coupled with this would be free access to the core data to those who were contributing research.

Mobile Phone Applications

As we mentioned in the editorial in EC 125, in Australia (www.ethical.org.au/shopethical/) and the USA (www.goodguide.com/about/mobile) there already exist successful i-phone applications which give lots of ethical information on a whole range of local products. We are now learning about revenue opportunities in this sector and are in discussion with a few other organisations which have come to us with proposals.

These and other future projects are also discussed in the 2010 Annual Review.

Projects our investors have supported so far

We would like to thank all those who have invested so far and helped to make the following possible.

Integrating Magazine and On-line Content Offerings

In 2010/11 our main goal was to integrate all our web products into one website domain at www.ethicalconsumer.org. Exciting new designs will allow users to easily see the stories behing a company's scores and to watch the scores change as they choose their own ethical priorities.  It will also allow simple and clear 'freemium' optional upgrades for all users, as well as a single logins for all users.