Energy drinks

Shopping guide to Energy Drinks, from Ethical Consumer

Shopping guide to Energy Drinks, from Ethical Consumer


This is a product guide from Ethical Consumer, the UK's leading alternative consumer organisation. Since 1989 we've been researching and recording the social and environmental records of companies, and making the results available to you in a simple format.

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Best Buys

as of Sept/Oct 2013


As our ratings are constantly updated, it is possible that company ratings on the score table may have changed since this report was written.

 

Scheckter’s Organic Energy scored highly and was therefore awarded Ethical Consumer’s Best Buy. It is organic as well as Fairtrade certified.

It should be noted that the original version had a high caffeine content of 54mg per 100 ml but the Lite version had 34mg of caffeine per 100 ml.

 

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The rise of energy drinks

 

 

More and more consumers are demanding fizzy drinks with a caffeine boost, resulting in sales increasing by 60% between 2007 and 2012. The industry has capitalised on this expanding market by producing a wider range of energy drinks, that are primarily targeted at males and under 35s, and more specifically, exam-stressed teenagers and working professionals.

The UK energy market is dominated by the GlaxoSmithKline brand Lucozade, followed closely by Red Bull. Other key competitors include Relentless and Monster Energy.

We did not rank sports drink brands within this report as they are generally caffeine free and very specific in their function. Sports drinks are often bought by health conscious consumers as opposed to individuals needing an energy boost. However, the distinction between the two is becoming increasingly blurred.

 

Brand comparisons

 

 

 

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