Vitamins & minerals

Vitamins Supplements - free shopping guide from Ethical Consumer

Vitamins Supplements - free shopping guide from Ethical Consumer


This is a buyers' guide from Ethical Consumer, the UK's leading alternative consumer organisation. Since 1989 we've been researching and recording the social and environmental records of companies, and making the results available to you in a simple format.

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The report includes:

  • Ethical and environmental ratings for 25 brands of vitamins supplements
  • Best Buy recommendations
  • Questioning the need for these supplements
  • Packaging issues
  • Animal testing
  • Environmental policies

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Score Ratings

Our ratings are live updated scores from our primary research database. They are based on primary and secondary research across 19 categories. Find out more about our ethical ratings

 

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Best Buys

Best Buys as of November/December 2004
As our ratings are constantly updated, it is possible that these companies may not always come out top on the Ethiscore table.
Viridian (01327 878050) and
Sage Organic (01672 811777) are the best buy vitamins.
Next best are Nature's Aid (01772 686231), Nature's Own (01684 310 022) and Lifeplan (01455 556281)

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Supplementary evidence

Hannah Berry rattles some of the main brands of vitamin and mineral supplements available in health stores, supermarkets and chemists.

Around ten million people in the UK take dietary supplements - a third of women and a quarter of men.(1) Opinion differs on the wisdom of this, ranging from those who believe they are an expensive placebo for the 'worried well', to those who attribute real health benefits to high potency doses of specific vitamins, chosen to suit their particular age, ailment or lifestyle.

In the UK, the food supplements market is dominated by a few big pharmaceutical or consumer health companies: Roche, Boots, Wyeth, NBTY and Omega Pharma, along with supermarket own-brands. Then there is a raft of small, independent British companies, often set up and run by dedicated enthusiasts, which tend have a strong commitment to natural health and to avoiding additives. There is only space to cover a handful of them here.

Do we need them?
According to the British Nutrition Foundation (www.nutrition.org.uk), regular consumption of a healthy balanced diet is better than trying to plug gaps with vitamin supplements. However, where busy lifestyles lead to skipped meals and a reliance on low-nutrient convenience foods, supplements may well help us meet dietary needs. A multivitamin and/or mineral product delivers nutrients in the right balance to maintain general health, but specific supplements may be useful at times of increased nutritional requirement, such as folic acid for women in the first 12 weeks of pregnancy, B12 for vegans who aren't getting enough through eating fortified food or iron for women who bleed heavily during menstruation. People with deficiency diseases or absorption disorders may need therapeutic doses of nutrients, although this should be undertaken with medical guidance.

Packaging
The majority of vitamins and minerals are now packaged in plastic; some on sheets of foil-backed plastic, like painkillers. Brands which use glass, which is preferable because it can be easily recycled, include Nature's Own, Vega and Viridian. Only Viridian operates a re-use scheme, giving a 25p refund on bottles returned to the place of purchase. Viridian also avoids using plastic or styrofoam packaging materials during transportation, employing instead 90% recycled cardboard cartons to deliver its goods round the country.

Decent pills?
It is worth studying the list of ingredients before swallowing food supplements, especially those produced by the mainstream brands for children. Many continue to include artificial flavourings and controversial sweeteners such as aspartame (E951), acesulfame-K (E950) and sorbitol (E420), which is controlled in foods for young children due to its laxative properties. Vegetarians and vegans will want to avoid products encapsulated in gelatin, which comes from boiled-down animal bones and connective tissue, as well as tablets finished with shellac (E904) or coloured with cochineal (E120), both of which are derived from insects. There are various other food supplements from marine or animal sources - some obvious, like cod liver oil, and others less so, such as glucosamine and chondroitin. Sage Organic is the only company on the table whose entire range is suitable for vegetarians.

Animal testing and environmental policies
The big pharmaceutical companies test on animals - as drug companies they are obliged to by law. Most of the smaller companies covered in this report have never commissioned animal tests, although some feel they may be forced down that route in their attempts to prevent certain products from being outlawed by the Food Supplements Directive. Viridian appears to be the only company in the report which has set a strict cut-off date - the year the company was founded - beyond which it will not use any ingredient developed using animal tests.

EU Legislation
The Food Supplements Directive is a controversial piece of European legislation which was initially welcomed by the health food trade, which thought it would increase its credibility, but which has in fact left many small companies fearing for their survival. In an attempt to harmonise standards across Europe, a 'Positive List' of safe compounds and doses was drawn up, and anything not on it - any supplement developed since 1971 - is required to go through trials costing between ?80,000 and ?250,000 per nutrient. The list of what is acceptable appears to have been compiled in response to lobbying from, and to take account of the needs of, large pharmaceutical companies across Europe. If not overturned next year at the Hague, the company table is likely to look very different when Ethical Consumer next covers vitamins and minerals. According to David Barrie of Nature's Own, the cap on potency was arrived at without consulting nutritionists, and the Positive List assembled, irrelevantly, in consultation with the food fortifying industry. The UK Government ignored a petition signed by a million members of the public asking them to throw out the new law, and has been accused of rigging the Committee which took the final decision on the legislation after it had been defeated in the House of Lords.(2)

References
1 James Meikle, Guardian 10/5/03,
2 Nature's Own press release, 20/8/03

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