Last Updated: October 2015
Proudly Made In Africa
France does not export grapes. They capture the value and bottle it. Why should African countries not do the same? Conall O’Caoimh, founder of Value Added in Africa, talks about producer processing.
Meru Herbs from Kenya are produced by a co-op that used to sell dry organic herbs at €6 per kg. Now it sells the same herbs as packaged teabags, and earns €36 per kg – six times more. This positive impact is why a product being processed at source in developing countries can, and should, be added to the criteria by which we judge its ethics.
Solino Coffee at the source in Ethiopia
To help consumers recognise products, our charity Value Added in Africa developed the Proudly Made in Africa label. To receive the label a producer must show they make a quality product in Africa, based on locally grown inputs, in a transparent and ethical supply chain.