Market Research

Welcome to the the Market Research Archive section of our website. In it, we have collected together all the market research reports which we have come across which look at ethical consumer behaviour in its broadest sense. It runs from 1989 to the present and contains research both in the UK and around the world.  It is intended to be useful to students and ethical businesses as well as the general reader.

Click on the links below to be taken to a short summary of the headline findings for each piece of research. Where available, each summary ends with a link to the original publisher of the research for more information.

Sometimes fuller reports are freely available from these links, but at times they may cost many hundreds of pounds from commercial organisations.











2000 - 2002   

1996 - 1999   

1989  - 1995


This archive is not the result of systematic survey, but simply a collection of all the material that people have drawn to our attention over the years. If you are aware of any reports we may have missed please click here and let us know.