What you are missing...
The most sophisticated and simple-to-use ethical rating system in the world, the product of 25 years of independent research from a trusted not-for-profit organisation.
All designed to make it easy for you to decide what to buy, and what to avoid!
Product Guides, Ratings and Score tables
Our 200+ product guides feature a Score table with ethical ratings for brands, updated live from our 'corporate critic' database.
These ratings are transparent, and customisable to your own personal beliefs and concerns.
Each brand has a basic rating between 0 and 20. The higher the rating, the more ethical the brand.
You can expand the basic Score table to reveal the different categories and sub-categories that affect rankings:
Each circle represents a negative rating - the bigger the circle, the worse the rating!
Each star represents a positive rating:
To drill down deeper, click on a product name.
Let's continue to use Apple MacBook as an example.
Companies and Brands
If you click on the company name, which here would be 'Apple Inc', you see more information about that company - its ownership and its other brands, plus more detail about the scoring:
To let the company know what you think of its behaviour use the 'brickbat' and 'bouquet' buttons.
There are pre-written letters that you can edit as you choose, and send direct to the company with the click of a button:
Personalised Scores and Rankings
Your beliefs are unique to you, and so you can personalise the ratings you see by moving the sliders on any screen.
Save these settings and they will apply to every ranking and company - you can change them at any time.
For example, maybe it's really important to you to avoid products rated badly for 'Animal Testing' or 'People', but you care less about 'Politics':
Ethical Consumer is an independent, not-for-profit, multi-stakeholder co-operative with open membership, founded in 1989 and based in Manchester, England. We are at the heart of the global ethical consumer movement.