Sportswear manufacturer Adidas has agreed to stop selling two T-shirts in the run-up to the World Cup after the Brazilian government complained that they associated the country with sexual tourism and discrimination against women.
The Guardian carried pictures of the shirts. One showing a bikini-clad woman with open arms on a sunny Rio de Janeiro beach under the words "Looking to Score". The other has an "I love Brazil" heart resembling the upside-down buttocks of a woman wearing a thong.
According to the Guardian the ministry of women's affairs said the shirts were not just offensive to Brazilian women but exposed them to the "barbarism" of sexual predators.
"Embratur strongly repudiates the sale of products that link Brazil's image to sexual appeal," the Brazilian tourism board said in a second statement.
Dilma Rousseff, Brazil's first female president, said her government would crack down on sex tourism and the exploitation of children during the competition.
"Brazil is happy to receive tourists for the World Cup, but it is also ready to combat sex tourism," she said on twitter.
Adidas is one of the main sponsors of this summer's World Cup.
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