With Adidas set to make €1.7 billion from the sale of football merchandise alone this year campaigners Labour Behind the Label are calling for Adidas to pay a living wage to its garment workers.
The sportswear giant spent £62 million on World Cup marketing, and yet campaigners say the success that this has brought will at present not reach people lower down the company's supply chain.
According to Labour Behind the Label it takes the average Adidas garment worker approximately 18 months to earn what the CEO of Adidas, Herbert Hainer, makes on his lunch break. He earned €2,696,000 in 2013.
Labour Behind the Labour (LBL) said in a statement on their website, “As Adidas encouraged the world to go all in, for garment workers around the world, they have no choice but to go all in for close to nothing. A majority of the world’s garment workers were young women struggling to survive on their poverty wages. At its core, the garment industry continues to perpetuate a system of extreme inequality, providing inordinate wealth for the privileged few, while condemning the vast majority of workers in the supply chain to unconscionable poverty”.
The campaign group were consequently calling on consumers to pressure Adidas to pay a living wage by signing a petition hosted on the change.org site.
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