Danone under attack for baby milk marketing
The Independent has today reported that food giant Danone has been accused of misleading mothers with a marketing campaign that warned they might not be providing enough breast milk to their babies. The company suggested mothers use its powdered baby milk to make up any shortfall.
An investigation by the Bureau of Investigative Journalism for The Independent found that Danone was marketing its formula milk product Aptamil in Turkey by suggesting mothers with six-month old babies might not be providing enough of their own milk to meet their children’s needs.
Danone says it based its advice on WHO guidance, and claims that both the WHO and the UN agency Unicef endorsed the campaign. But the WHO has demanded that Danone stop using its name and logo while Unicef has denied endorsing the company’s actions.
“Danone’s campaign is misleading,” said Dr Colin Michie, chairman of the British Royal College of Paediatrics and Child Health’s nutrition committee. “There is not enough evidence to support its approach.” He added: “Mothers who follow Danone’s advice could end up moving their babies on to formula milk unnecessarily.”
Danone is best known in the UK for Actimel and Activia yoghurt and Cow & Gate formula milk.
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