Paper company's PR stunt
APRIL put out a so-called ‘Sustainable Forest Management Policy’ on 28th January, just weeks after being threatened to be kicked out of the World Business Council for Sustainable Development.
To Greenpeace, it seemed like a desperate act to give its destructive operations a veneer of that well used adjective: ‘sustainable’. The policy is full of loopholes and essentially provides a licence for it to continue forest clearance at will. A glaring weakness is that it would allow its current suppliers to continue to destroy rainforest and peatlands for nearly a year, and give it another six more years until it would stop using rainforest fibre at its mill.
If APRIL was serious about cutting rainforest destruction from its supply chains then it would look to more progressive players in the forestry sector that have put an immediate moratorium on all forest clearance and new peatland development, like Asia Pulp & Paper (APP).
APP has agreed to a fully independent evaluation of its efforts by independent global NGO, the Rainforest Alliance.
Greenpeace said it will continue to expose APRIL’s desperate PR stunts for what they are: half measures that fail to immediately protect rainforests.
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