WWF attacked in new report
A new report from the Campaign to Stop Killer Coke has attacked the WWF's partnership with Coca-Cola on the grounds that it is part of an effort to "deflect growing outrage from environmentalists worldwide and particularly over the water scandals in India."
The deal between Coca-Cola and the WWF started in 2007 when they announced a $20 million donation/partnership with the charity.
The issue of Coca Cola and its use of natural resources came to a head just a year later in 2008 when a region in which the company operated in India was declared a drought zone. The groundwater levels had plummeted partly due to use by the company and residents were unable to access the water they needed. A study funded by Coke confirmed the community's claims, but the company refused to follow the study's recommendations, which were to move the plant or bring in water from outside the area to use in the plant operations.
The report states that Coca-Cola has donated so much money to WWF that the Fund has made former Coca-Cola CEO Neville Isdell its chairman.
The report quotes German newspaper SpiegalOnline which published a story last year which stated that “The WWF is the most powerful environmental organization in the world and campaigns internationally on issues such as saving tigers and rainforests. But a closer look at its work leads to a sobering conclusion: Many of its activities benefit industry more than the environment or endangered species… Companies pay seven-figure fees for the privilege of using the logo… many view the WWF as an accomplice of corporations. In their opinion, it grants those corporations a license to destroy nature, in return for large donations and small concessions.”
The WWF website states that "Because water is essential to nature, communities, and business, The Coca-Cola Company and WWF launched a transformational partnership in 2007 to help conserve the world’s freshwater resources."
WWF will feature in a guide to ethical online retailers due out next month.
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