Campaigners target Doritos over palm oil
Campaign group the SumofUs are campaigning against Pepsico against its use of unsustainable palm oil.
They say that rainforests are being cleared in South East Asia to make way for massive palm oil plantations.
Deforestation in Southeast Asia has made Indonesia the third largest carbon emitter on Earth. Forests and peatlands are burned to the ground polluting the Earth's atmosphere with gigatons of greenhouse gases. The remaining forests of Indonesia are storing as much carbon dioxide as the entire Earth emits in a year, meaning that allowing the destruction to continue could detonate a carbon bomb.
It also means that endangered species like orangutans, the Sumatran tiger, and countless other endangered species are being pushed to the brink of extinction.
In addition SumofUs also state that many workers are lured into palm oil plantations on false pretences, and have their passports and IDs confiscated. Investigations have found workers being beaten by "enforcers", locked in tiny barracks at night, and not allowed to leave for any reason.
Campaigners hope that by pressuring big brands they can get the the world's largest palm oil producers, who recently promised to halt deforestation for a year while they conduct scientific studies, to extend the moratorium indefinitely.
Campaigners have created a spoof Doritos’ video advert (a brand of Pepsico) to highlight the issue. Doritos crisps contain vegetable oils, including in some countries palm oil.
The video has been made to crash Doritos' marketing campaign called Crash the Super Bowl. Doritos is pitting budding filmmakers against each other to create the most Doritos-y video of them all to air during the biggest sports event in America which takes place on 1st February.
Sign the Sum Of Us petition >
This story has been added to our corporate database. The database powers all our live product guides, giving the score for each company on our rankings tables. Find out more about how we rate companies.
Ethical Consumer on Google+