I am a final year student at the University of Manchester researching ethical consumption narratives produced by Unilever. Specifically it is focusing on sustainability information on Unilever’s Knorr product range. Part of the research is to find out how this information is received by ethical consumers. I would really appreciate if you could spare some time completing my questionnaire.
The aim is to measure your response to the material published by Unilever, so if you could have a quick browse through it before answering the questions that would be fantastic.
Here is a link to the ‘Knorr Sustainability’ website, which provides a digestive overview on Unilever’s sustainability vision for Knorr products: http://www.knorr.co.uk/article/deta...ustainable
A significant part of the initiative is rewarding ‘best practice farms’ with ‘Knorr Landmark Farm Status’.
Here is a link explaining the concept of Landmark Farms:
And here is a brochure on a specific farm that has been awarded this status:
And finally, here is the link to the questionnaire:
After the questionnaire, if you are interested in taking part in a follow up interview (either over webcam or face-to-face), there is an opportunity to leave your email address.
Thank you very much for your time
All the best,