Hi all! We have introduced the Academic Research Forum that aims to cater for students, researchers and other professionals in academia who are interested in articles and books on ethical consumption. There are several pages already uploaded on the website under the academic research heading listing various texts with abstracts. Please feel free to send us suggestions of any important texts or categoties we may have missed out as this is still work in progress!

Regards,

Lorraine

Have you seen the book Myth of the Ethical Consumer? I had a quick look at it, and it seemed a bit strange. Seemed to suggest that there was only one possible interpretation of ethical, that no consumers ever reached this ideal, and that therefore they were a myth.
Seemed to be written by marketing folk disappointed that consumers had not rushed in their droves after every dubious ethical claim.

Hi! Just wondering if you could help me, i'm a final year student currently carrying out my dissertation research on ethical consumerism in the recession. I would like to gain some ethical views and opinions via your online community from both ethical consumers and experts themselves and so was wondering what is the best way to do; either from a survey or discussion? I look forward from your feedback.

Michelle Cody.

Hi Michelle,

If it's lots of participants you want then we advise paying for an advert (about £100+ VAT - special academic rate) for one month across all pages. Quite a few acacdemics have combined this approach in the past with a survey monkey survey to good effect. We could mention a survey in our email newsletter - we wouldn't charge but couldn't guarantee an insertion. Would be lower numbers than advert.
Just starting a new topic in these discussion forums without one of these additional links probably wouldn't get enough coverage as they're still quite new. Incentivising response with a prize or two is often good for this kind of work too.

Hope this helps,

Rob