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Forums > Research Forums > Nappies Research 2010
Market shares for re-usables?
Last Post 07 Mar 2011 12:10 PM by forumfanatic. 2 Replies.
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Rob Harrison ECRA STAFF Senior Member Senior Member Posts:24
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18 Jan 2010 12:59 PM

    Our usual source for market research data is the excellent Mintel.  According to a 2008 UK survey, it said that 10% of parents use re-usables, but only 2% use them exclusively.  In a different bit of the document it said that 95% of parents use disposables. 

     

    I have two questions.  Does anyone have different figures, or want to challenge these?  Secondly, what is going on with the missing 3%?
    SallyE New Member New Member Posts:4
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    21 Jan 2010 07:31 PM
    I have no idea how you would accuratley find out this information, but from the groups that I visit I would put reusable usage at around 20% and sometimes as high as 80%. But I do appreciate that I live in a relatively "middle-class" part of the Country and I think that may make a difference.

    And I don't think you should take too much consideration of the 2% exclusivity - that might just mean that someone uses 1 disposable overnight but uses cloth all the other time. Ot just uses disposables for a fortnight holiday each year but uses cloth the other 50 weeks of the year.
    forumfanatic New Member New Member Posts:2
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    07 Mar 2011 12:10 PM
    free the bum
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