New Event - September 2015
Ethical labelling: making good choices clearer
Join Ethical Consumer, the Social Enterprise Mark, Fairtrade Foundation, the Forest Stewardship Council, ISEAL and friends for an afternoon conference focused on the communications aspects of ethical certification and labelling.
Ethical labels are already helping to drive the steady growth of ethical consumption, but their potential to drive change is far greater.
At the conference, we'll hear how some of the most trusted ethical labels in the UK work to communicate their values. And we will reveal the results of some brand new research on how ethical labels influence consumer behaviour.
We will also debate some of the challenges that face ethical labels, such as a proliferation of schemes and risk mitigation for participating organisations.
We hope to see you there.
The event will focus on:
- the latest consumer research
- communications and marketing
- the importance of labelling as a driver for change
- Barbara Crowther - Director of Policy and Public Affairs at the Fairtrade Foundation
- Rob Harrison - Editor of Ethical Consumer magazine.
- Carla Tavares - Marketing Manager at the Forest Stewardship Council
- Simon Ayers - Chief Executive of Trust Mark
July 24th 2015
2:00 pm until 5:00 pm
Amnesty International Resource Centre London
- The Fairtrade Foundation on dealing with negative PR
- ISEAL discuss the importance of standards
- New research on consumer labelling
Registration from 1:30
Introduction and welcome
Why we think ethical labelling is so important
Barbara Crowther, Director of policy and public affairs at the Fairtrade Foundation: Taking on the Reputational Challenge - opportunities and risks for ethical + social labelling
Looking at where there are important reputational risks to labelling organisations and the businesses working with them, along with the need for a responsible attitude to labelling/certification commitments and communication.
Simon Ayers - Chief Executive of TrustMark
How the number and quality of labels can be a barrier to consumer engagement and how the government's role in introducing standards for schemes could offer a solution.
3:05 Break / refreshments
Rob Harrison - The founder of Ethical Consumer magazine
Rob presents his latest research into consumer labelling and the way it's driving change
Problem solving - with Lucy Findlay of the Social Enterprise Mark
Bring your burning issues and let colleagues help you think through solutions. Session lead by Lucy Findlay, Managing Director of the Social Enterprise Mark.
4:05 Break / refreshments
Marketing the label and label holders
Forest Stewardship Council's Marketing Manager, Carla Tavares discusses the finer points of the organisations recent re-branding strategy.
ISEAL on how standards can help maintain value
Conclusions from the day
5:00 - finish