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Nov 13

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13/11/2012 15:18  RssIcon

Lush Prize video released ahead of event

This Thursday will see a day of events to coincide with the award of the 1st annual Lush prize for alternatives to animal testing.

As part of the award ceremony a Digital Dissection Dining Room will spring to life in London's Shoreditch. This virtual reality future laboratory will host a number of public events and feature a number of rarely-seen and custom-built reality technologies before eventually culminating in the inaugural Lush Prize Awards Dinner.

The pop-up space will include giant undulating rolls of graph paper and a holographic interface that looks like a super-sized iPad but allows the user to interact with a 3D scene in front of them.

The highlight of the installation is a piece of custom-built software that will enable guests to scan their table placemats through iPads to reveal vividly lifelike holographic human organs which can be dissected and dismantled.

“I’m delighted to see that science and technology are speeding us towards a day when the brutal and ineffective practice of testing on animals will be over for good,” says Mark Constantine, owner of Lush, who are putting up the £250,000 for the new annual prize which will continue until all animal testing has been replaced.

The Lush Prize, for which Ethical Consumer is a partner, is designed to reward groups or individuals working in the field of cruelty-free scientific research, awareness-raising and lobbying to help bring an end to animal testing.

Its £250,000 annual prize fund – the biggest prize in the non-animal testing sector – seeks to focus pressure on safety testing for consumer products in a way which complements projects already addressing the animal testing of medicines.

The Digital Dissection Dining Room: a virtual reality future laboratory.
The Yard, 89 Worship Street, EC2A 2BF Midday til midnight on Thursday 15th November, 2012.

The space will be open to the public for parts of the day as follows:
12.30 Fashion and Art Bloggers tour of venue/installations
1pm til 2pm Skypecast event – experts from around the world discuss animal cognition
2.30pm – Print Press tour of venue/installations
10.30 til late Silent Disco (Featuring very special DJ guests).


If you can't make the day you can follow the happenings on twitter using  #animalperson.



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