Benetton commits to toxic free fashion
Make toxic-free fashion a trend to last the seasons
Benetton this week became the latest corporate to commit to eliminate toxic chemicals from its supply chain in the wake of Greenpeace's Detox campaign.
The company has committed to eliminate the release of all hazardous chemicals throughout its entire global supply chain and products by 2020.
This comes hot on the heels of similar announcements from Zara, Mango, Esprit, and Levi's, who responded to waves of pressure from activists and consumers around the world calling for fashion without pollution.
Meanwhile, some of its competitors in the fashion industry – including Calvin Klein, Victoria's Secret, GAP and G-Star Raw – are looking increasingly out of touch now that 13 of the world's top high street fashion brands have committed to clean up their act – Benetton, Levi's, Zara, Mango, Esprit, Nike, Adidas, Puma, Uniqlo, H&M, M&S, C&A and Li-Ning.
You too can use your voice to send these brands a signal by getting Greenpeace's video, Detox Fashion, on as many screens as possible.