Video: The Story of Bottled Water
Mountains of plastic waste
The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand.
How do you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap? Attacks tap water and use environmental-themed advertising. And the result mountains of plastic waste.
We'll be releasing our water themed issue later this year.
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