Four in 10 might join consumer boycott over tax avoidance
Survey reveals older people most likely to boycott
A Guardian/ICM poll has found that 42% of consumers may boycott companies as a result of anger over the plethora of stories about tax avoidance by big companies.
21% of those questioned agreed that it was "very likely" they would refuse to use brands that have made headlines over their tax affairs, including Amazon, Starbucks and Google. Another 20% said it was "quite likely" they would support a boycott. A further 31% said it was "not very likely" they would stop using a company because of its tax stance and 24% said it was not likely at all.
It is the older part of the population that is more inclined to boycott companies over tax. Only 28% of the youngest voters, aged 18 to 24, say they would be likely to refuse to use tax-avoiding brands. This rises to 38% of those aged 25-34, 41% among those aged 35-64, and again, to become an overall majority of 54%, among the over-65s.
The survey was published after it emerged that Thames Water, the UK's largest water company, paid no corporation tax last year and received a £5m credit from the Treasury, even though it had turnover of £1.8bn. Thames Water, which serves nearly a quarter of the population, reported profits of £550m. At the same time, bills went up 6.7%.
More on Thames Water in the next issue of Ethical Consumer.
Read more about our tax justice campaign.
Register on the site to receive our free monthly email newsletter and keep up-to-date with all our research and campaigning.
Ethical Consumer on Google+