New food label introduced
40% of food not labelled as some companies refuse
The hybrid nutritional food label that we talked about in our Special Report on Food, has just been introduced.
The label will combine traffic light colour coding and Guideline Daily Amounts (% of an adult's reference intake). It is a voluntary label but will cover 60% of food sold in the UK. Supermarkets, who have long been using traffic light labelling, have all signed up to the new scheme, as have many food producers.
However many companies such as Kellogg, Coca-Cola, United Biscuits and Cadbury-owner Mondelez International have refused.
Kellogg has long been an opponent of traffic light labelling and it ran a vigorous lobbying campaign against the traffic light system, fearing that it would demonise many of its cereals as they would score a red grading.
Nestlé was also an opponent of traffic light labels but has now signed up to the new scheme.
Health campaigners and consumers have all been in favour of traffic lights because they give clear, at-a-glance information about whether a product is high in sugar, salt and fat.
Charlie Powell, director of the Children's Food Campaign, said the move was pleasing. But he added: "There are now no excuses - all food companies should follow suit and the government should name and shame any which drag their feet."
The following companies have signed up to the scheme:
Read our Special Report on the food industry.
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