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Starbucks coffee under media fire

Oct 22

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22/10/2013 13:50  RssIcon

Chinese media accuse Starbucks of high coffee prices

Starbucks Corporation has been accused of charging Chinese consumers higher prices than in other markets. Wang Zhendong, director of the Coffee Association of Shanghai stated that the company was abusing the “blind faith of local consumers in Starbucks and other Western brands."

China Central Television (CCTV), who lead the accusation, reported: 'a medium-size latte at Starbucks in Beijing costs 27 yuan ($4.43), or one-third more than at a Starbucks in Chicago'.  It was also mentioned that 'a Starbucks coffee mug - which is made in China - sells for between $10 and $14 in the U.S., and as much as $18 in China.'

This latest accusation is one amongst several attacks on international companies by Chinese state media in the past year. Nestle and Apple Inc have both been accused of price hikes and of treating Chinese consumers differently from consumers in other regions.

Starbucks responded to CCTV's accusations saying that 'its prices reflected higher food and logistical costs in China.'

Chinese consumer, Wang Shuo, said "Those who are saying Starbucks is expensive are probably those who don't drink much coffee. The prices are competitive and the quality makes people feel safe."


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