Ditch the January sales and love the clothes you’re in
We have decided to kick off January by shunning the annual sales frenzy.
The mass production of clothing has become a huge global waste issue. Shoppers no longer eagerly await for seasonal trends. Instead big high street retailers have new garments arriving in shops on a monthly and even weekly basis.
This has led to a worrying trend of 'disposable fashion'. Clothing is worn only a handful of times before being discarded in search for the next big trend.
Ethical Consumer campaign
We have taken to twitter to launch our #FightFastFashion campaign. We are encouraging people to tweet pictures of themselves in their favourite pre-loved or long-loved clothes.
We have discovered that many people are boycotting the high street in favour of charity shops, jumble sales and even clothes swaps.
The 'fast fashion' movement tries to convince shoppers that clothing has a very short cycle and is easily replaceable. However, our campaign is revealing that your favourite item of clothing can be re-worn for years and even decades!
Follow our tips to prolonging the life of your clothing.
Here are a few examples of tweets:
Read our ethical shopping guide into high street shops