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Farms Not Factories launch new campaign

May 12

Written by:
12/05/2016 08:44  RssIcon

Turn your nose up to pig factories 

Launched today, #TurnYourNoseUp is a campaign exposing the low animal welfare suffered by pigs in most pork factories. Farms Not Factories has launched a video uncovering the shocking treatment of these pigs, which are often kept in cramped conditions and heavily dosed-up with antibiotics. 



Footage from the video shows what life is like for these pigs. ¾ of the pork we consume is from large indoor industrial pork factories. Mother pigs are unable to move for 2.5 months of the year, being trapped in narrow metal cages. These cruel conditions mean that stress and disease is rife, leading to the routine use of antibiotics to combat illness. 

About 45% of antibiotics used in the UK are used on animals. The overuse of antibiotics on pigs leads to superbugs – antibiotic-resistant diseases that can be passed onto humans when we eat the pork. 

High welfare pork

The campaign encourages consumers to only buy high welfare pork or to go meat free. As, Tracy Worcester, founder of Farms Not Factories says: 

“Our message is simple, we want to help bring an end to this dangerous, inhumane system and encourage the public to only buy pork from high welfare farms. Vote for real farming over factory farming by buying pork with the labels RSPCA Assured, Outdoor Bred, Free Range or best of all, Organic.”


How to get involved 

This campaign has been endorsed by a number of NGOs such as Compassion in World Farming, Soil Association and the Eat Better Campaign. High-profile celebrities have also got involved and are featured in the campaign video and have been taking part in the #TurnYourNoseUp twitter campaign. 

Show your support for the campaign by posting a selfie on social media, turning your nose up with the hashtag #TurnYourNoseUp. Vivienne Westwood has designed limited edition T-shirts which cost £30, with 75% of the proceeds going to Farms not Factories.


See our meat-free guide to sausages and burgers.









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