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Eat Kind campaign

May 16

Written by:
16/05/2016 09:08  RssIcon

Humane Society launch new campaign promoting a meat-free lifestyle 

To kick off National Vegetarian Week, The Humane Society, has launched a new #EatKind Campaign. The video below, narrated by Martin Freeman, explains the benefits of actively reducing your meat consumption.



The Humane Society want to stress how a move towards a plant-based diet can help animals, the planet and human health. 



In the UK, around one billion land animals are raised for food every year. Most of these animals suffer in large industrial factory farms, where they spend their short lives indoors in cramped conditions. Consumers should adopt a quality over quantity approach to meat consumption. If consumers wish to eat meat, they should opt for free range and organic meat, to ensure higher animal welfare standards.


Climate Impact

Meat production is a leading contributor of climate change as animal agriculture accounts for about one third of world greenhouse gas emissions. Our 'Veggie vs Meat' feature compares CO2 emissions of beef, pigs, chicken, soya and quorn. The results highlight how red meat in particular, is plagued by environmental concerns.



The World Health Organisation has recently warned us about the health implications of processed meats such as bacon, ham and sausages, which can cause cancer. Additionally, the animals are often raised on factory farms, where they are pumped with antibiotics to cure diseases. The overuse of antibiotics can lead to superbugs which can be passed onto humans when we eat the meat. 


Claire Bass, executive director of HSI/UK, says:

“With an ever-growing range of meat and dairy alternatives, there has never been a better time to dip your toes, or dive straight in, to the delicious world of plant-based eating. Millions of vegetarians, vegans and flexitarians are already doing it, and our Eat Kind campaign aims to bring the benefits of animal-free eating to millions more. And with rising consumer demand, and increasingly compelling ethical, health, and business case benefits, we’ll be encouraging more companies to jump on board too with reduced meat menus.” 


Take the #EatKind pledge.


Our Meat-Free guide to sausages and burgers can help you pick ethical brands.  








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