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Nike pulls 'air stab' trainers from UK shops

Jul 17

Written by:
17/07/2008 12:28  RssIcon

Ethical Consumer regular Nike has chosen to withdraw the charmingly-named 'Air Stab' range from UK stores after complaints from consumers and charities.

Ethical Consumer regular Nike has chosen to withdraw the charmingly-named 'Air Stab' range from UK stores after complaints from consumers and charities.

A spokesman for the sports clothing company told The Times newspaper that the name was “obviously unfortunate, given the current issues that we face in the UK, and we will therefore be taking the Air Stab out of distribution”.

He denied that the withdrawal was because of worries that the name promoted or encouraged the use of knives. “I do not think it might have a bad influence over young people.”

 

Eleven days ago two security guards at the flagship Nike store in Regent Street were treated for stab wounds to the leg and back after trying to collar a gang of teenage shoplifters.

Crimestoppers, the crime fighting charity, said it was “astonished that a major retailer such as Nike could be this naïve and act so irresponsibly with its marketing. With the current gun and knife epidemic that is sweeping our country we would expect retailers to be taking a more sensitive approach to promoting products to a young and impressionable market.”

 

The 'Air Stab' range also carry the logo 'Runnin' 'n' Gunnin' on their inner linings and heel. Lovely.

For more ethical choices in leisure footwear see our free buyer's guide to trainers.

 

 

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