Stop funding hate – US style
Kellogg’s and other brands pull advertising from right wing news site
The Kellogg Company announced at the end of November that it had pulled its adverts from the US Breitbart News website. They claimed it wasn’t “aligned with our values”.
In response to Kellogg’s statement, Breitbart published a furious attack on the cereal company saying that the move represents “an escalation in the war by leftist companies ... against conservative customers”.
Editor-in-chief Alexander Marlow called for a boycott of the company’s products, saying: “Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice.” He added: “If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”
However, this response has had further backlash for Breitbart, as more companies have begun to pull their advertising. News that the right wing website will launch new services in France and Germany has caused German firms including BMW to pull all advertising from the site.
Rise of Breitbart
Breitbart News was founded in 2007 and rose swiftly to prominence over the last year as it became what its former chairman Stephen Bannon (now White House chief strategist to Donald Trump), called “the platform for the alt-right” - a far-right political movement with links to white supremacist organisations.
Recent inflammatory stories on Breitbart include “Birth Control Makes Women Unattractive And Crazy”; “Data: Young Muslims In The West Are A Ticking Time-Bomb” and “Would You Rather Your Child Had Feminism Or Cancer?”.
Kellogg’s decision to pull its adverts coincided with a campaign by Twitter user Sleeping Giants, to pressure firms to drop their ads from Breitbart. Sleeping Giants is now receiving support from a likeminded Twitter campaign to persuade consumers to boycott the Trump brand and any retailers carrying their products. This campaign is organised around the hashtag #GrabYourWallet View its website to see a list of targeted US companies.
See our comprehensive list of active boycotts from around the world.