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Ethical Markets Report 2016 - sneak preview

Dec 21

Written by:
21/12/2016 08:27  RssIcon

Almost half of Brits ate more sustainably in 2016 


Will we be tucking into a more ethical Christmas dinner this year?
The latest Ethical Markets report suggests we will. 

New polling released today by Triodos Bank and Ethical Consumer suggests that almost half (49%) of British adults have changed their diets due to environmental or animal welfare concerns this year. 

Image: Meat Free Guide

Earlier this year we updated our guide to meat free alternatives


This YouGov poll found that: 

  • 49 percent of respondents said they had changed their diet because of environmental or animal welfare concerns 
  • 39 percent said they had bought free range meat or free range eggs 
  • 13 percent said they had replaced meat with fish for some meals
  • 9 percent said they avoided red meat 
  • 8 percent said they were vegetarian or vegan. 


The 2016 Ethical Consumer Market Report, an annual survey, is set to be released next week. It indicates a general trend towards consumers making more conscious ethical decisions when it comes to buying food and drink. 

Various ethical food markets have witnessed a significant increase:

  • Organic food and drink increased by 4.5 percent to £1.7 billion 
  • The RSPCA’s Freedom Food scheme increased in value by 28.6 percent to £1.5 billion 
  • Vegetarian products increased by 6.3 percent to £710 million 
  • Sustainable fish increased by 15.2 percent to £507 million 

This steady increase in ethical markets comes at a time when the overall UK food and drink market declined by 0.9 percent. 

Bevis Watts, Managing Director of Triodos Bank UK said: 

“As many of us prepare to gather around the festive dining table it’s heartening to know that these celebrations can now include food and drink that both tastes good and is healthy for us and our environment.” 

“Every pound we spend on ethical and sustainable food and drink is a statement of our values and a vote for a more resilient and sustainable food system.” 


Ethical Consumer Market Report

The Ethical Consumer Market Report which will be released on the 27 December, is an annual survey of the value of UK sales from a wide range of products considered to be more ethical choices in a range of consumer markets.  It has been running every year since 1999. 


See our Ethical Markets Report archive on our website 









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