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Our research for Stop Funding Hate

Feb 9

Written by:
09/02/2018 11:34  RssIcon

We investigate the top advertisers with the Sun, the Mail and the Express

The Stop Funding Hate campaign was founded in 2016 to challenge the companies advertising in the Sun, the Daily Mail and the Daily Express, given the amount of the overtly hateful, racist content being produced by those newspapers. 

 

 

It made big headlines recently, when Paperchase apologised for running a promotion in the Daily Mail. That put Paperchase in the good company of Specsavers, Evans Cycles, Fashion retailer JOY, The Body Shop, ETA Insurance, Lush and Lego, amongst others, who have all responded positively to the campaign.

You can see the full list of 23 companies on the Stop Funding Hate website.

 

 

Our Research for Stop Funding Hate – the top advertisers

 

Ethical Consumer have continued working with Stop Funding Hate to estimate how much companies are spending on adverts in the three papers. 

Our latest piece of research covered the six-week period from Monday 9th October to Monday 20th November and was timed for Christmas. Stop Funding Hate has never called for anyone to boycott these companies, instead suggesting that they talk to them. 

 

 

 

Advertising provides a substantial portion of newspapers’ revenue. In the case of the Daily Mail, print advertising supplied nearly a third of its revenue in 2016.

Up until now, the only people who were going to be aware that these companies advertised in these papers were their readers, who presumably approved of the support that the advertisers were giving their paper.

We’re hoping that our research will change that. The Sun has a circulation of 1.5 million; the Mail 1.4 million; the Express 370,000. Meanwhile, there are nearly 66 million of us in the UK. Which means that there are nearly 63 million of us who don’t buy these three papers. And that is a lot more people that can join the campaign to Stop Funding Hate.

 

Join the campaign on Twitter this Valentines Day -  just search for #LoveNotHate on Febuary 14th and join in with the tweeting. 

 

 

 

 

 

 

 


 

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