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Three more companies pull Mail Online adverts

Feb 20

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20/02/2018 14:36  RssIcon

Stop Funding Hate celebrate another victory 

In another victory for the Stop Funding Hate campaign Center Parcs, London's South Bank Centre, and Smarty mobile have all pulled advertising from the Daily Mail in the last week after the newspaper published a column on gay and transgender parenting that they felt was inappropriate.

Their decision followed a piece by Richard Littlejohn commenting on Olympic diver Tom Daley and his partner Dustin Lance-Black, who announced they were having a child through a surrogate mother.

In the column, published on Thursday last week and titled "Please don’t pretend two dads is the new normal", Littlejohn described the case as "the most extreme example yet of the demands of selfish adults being given priority over the best interests of the unborn child".

 

 

Statements over twitter

Center Parcs tweeted that it would stop advertising in the Daily Mail in response to criticism of the Littlejohn article by a Twitter user:

 

 

 

The South Bank Centre followed suit later in the day, also issuing a statement via Twitter:

 

 

Today Smarty have joined the exodus via Twitter:

 

 

 

The Mail is becoming isolated

Richard Wilson of Stop Funding Hate told Ethical Consumer:

"The Daily Mail is increasingly out of touch with the views of mainstream British society – and it’s no surprise that more and more advertisers are distancing themselves.

A recent YouGov poll found that 58% of people believe that companies should withdraw their advertising if it is placed next to content they think is racist, sexist, homophobic or xenophobic.

The same poll found that only 10% of people believe that the Daily Mail has a positive influence on our society.

Center Parcs, and the South Bank Centre, are to be commended for responding promptly to the public's concerns. We hope that the Co-op Group will now reflect carefully on their continuing association with the Daily Mail." 

 

 

 

 

 

 

 


 

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