More shoppers 'buy green' despite recession
The economic downturn is not putting consumers off 'green products', according to the latest piece of market research.
The economic downturn is not putting consumers off 'green products,' according to the latest piece of market research backing up Ethical Consumer's view that the growing interest in ethical consumerism will not hit the wall with the recession.
According to research published by The Boston Consulting Group in its report 'Capturing the Green Advantage for Consumer Companies,' more shoppers systematically purchased green products in 2008 than in 2007.
In a survey of 9,000 adults in nine countries, some 34% of Europeans (up 2% from 2007) said they would continue to look for and purchase green products, while 32% of US consumers said the same.
In Italy, 20% of consumers - the highest proportion of the nine countries surveyed - reported that they shop for green products in a systematic way, followed by Spain (17%), the US (16%), the UK (15%) and Japan (11%).
The findings suggest consumers have not abandoned their ethical principles as general consumer confidence takes a hit in the face of growing economic uncertainty.