Dairy Milk goes Fairtrade
As Dairy Milk goes Fairtrade pressure increases on Nestle
Cadbury announced earlier this month that its Dairy Milk range in Britain and Ireland will be entirely Fairtrade, meaning that 15% of chocolate sold in Britain will now bear the mark. Cadbury's chief executive, Todd Stitzer, said he plans to convert the group's other chocolate brands to Fairtrade "as soon as we can do it". Dairy Milk is the first mainstream chocolate bar to be sold with a commitment to pay cocoa suppliers the Fairtrade premium, although it does now own the increasingly mainstream brand, Green & Black's. The Dairy Milk bars will go on sale in the summer.
Check out our free chocolate reports to see other Fairtrade chocolate companies that fare better than Cadbury across a range of corporate responsibility issues:
A recent survey by student campaign group People & planet found that two-thirds of young people surveyed in the run-up to Fairtrade Fortnight wanted more companies to be ‘100%’ Fairtrade - meaning that they believe that Fairtrade workers should own the companies that sell their products.
Over eighty percent also believe that large companies, specifically Cadbury and Nestlé, should have to switch all of their product ranges to Fairtrade, implying that young people are sceptical of companies like Nestlé , who famously until recently have only had one Fairtrade product (Partners Blend coffee) out of 8000, and have therefore been accused of 'whitewash'.
Now pressure will mount further on Nestlé, following Cadbury's recent announcement.