A force for good
Eco retailers Natural Collection and Ethicalsuperstore.com combine
Ethicalsuperstore.com and Natural Collection announced on 26th March that the companies are merging to create a single combined business to offer the UK consumer the best in eco-friendly, organic and fair trade products.
The merger brings together the two biggest brands in the sector. Natural Collection was founded in 1999 and is a pioneering mail order retailer who offers consumers natural and organic products through the pages of its catalogue and online shop. A three-time winner of The Observer’s Ethical Awards and positive voice for change in the sector, www.naturalcollection.com has blazed a trail on ethical retail even before it became fashionable.
Ethicalsuperstore.com, the younger of the two companies, was founded in 2004. www.EthicalSuperstore.com is one-stop shop for fair trade, organic and eco-friendly products. With a range of over 5000 products, the company aims to empower producers both locally and globally.
Joanne Spector, co-founder of Natural Collection added “Our new partnership creates great energy as we join together in our drive to promote fair trade and ecological products, which is especially important during a time when producers need the most support”.
With a shared mission to serve the ethical consumer, the combined organisation believes consumer power will play an even greater role in defining the future of shopping. A new era of information-intensive shopping will emerge that enables shoppers to make more sustainable decisions. “‘Hippy’ has evolved into ‘hip’ as ethical products now range from eco-gadgets to fair trade gourmet coffees.” added Vic Morgan, co-founder of the EthicalSuperstore.com “Despite adverse economic climate this team has no intention of being held back. Together we are stronger”.
1 comment(s) so far...
By belinda sackville-west on
Re: A force for good
Be careful when buying "so called" Natural Candles from these sort of big Companies.
Not only were the Candles i was buying not made with true essential oils, replaced instead with synthetic frangrance oils, but the Companies were also adding chemical additives to the natural wax to prevent the glasses accumulating wet spots on the glass container.
Who cares about health, so-long as it looks good!!!
But also alot of the companies i researched were even purchasing their Soya from a Company who sourced it from a clearing in the Amazon Rainforest.
A travesty, How more un-Eco Friendly can you possibly be?
But if there is one company who i can gladly say is totally Eco Friendly, from all sides of their business practice right through to their recycled packaging is "I Conjure Candles."
This small Company from Bath hasn't even heard the words "Greenwashing!, let alone know what it means.