Apple's Ethiscore falls over attempt to silence owner of exploding Ipod
Apple's Ethiscore has fallen after the Times Online reported that Apple attempted to silence a father and daughter after the child’s iPod exploded.
The Times Online has reported that Apple attempted to silence a father and daughter after the child’s iPod exploded. The family sought a refund from the company after the incident but Apple only agreed to pay up if they signed a gagging order. The proposed agreement left them open to legal action if they ever disclosed the terms of the settlement.
Not the First Case
According to The Times the case echoed previous circumstances in which Apple had attempted to hush up incidents when its devices overheated. The Times said that last week it emerged that Apple had tried to keep a number of cases where its iPod digital music players had started to smoke, burst into flames and even burned their owners, out of the public eye.
Ken Stanborough, 47, from Liverpool, told The Times he dropped his 11-year-old daughter Ellie’s iPod Touch last month. “It made a hissing noise,” he said. “I could feel it getting hotter in my hand, and I thought I could see vapour”. He threw the device out of his back door, where “within 30 seconds there was a pop, a big puff of smoke and it went 10ft in the air”.
Mr Stanborough contacted the retailer and Apple. Eventually Apple sent him a letter denying liability but offering a refund. The letter also stated that, in accepting the money, Mr Stanborough would agree to “keep the terms and existence of this settlement agreement completely confidential”, and that any breach of confidentiality “may result in Apple seeking injunctive relief, damages and legal costs against the defaulting persons or parties”.
Mr Stanborough said he found the letter “very disturbing” He added “We didn’t ask for compensation, we just asked for our money back,”.
We have added the story to our database, under the categories; irresponsible marketing and suppression of criticism. Apple therefore drops half a mark on Ethiscore from 8 to 7.5.