Latest news about ethical consumerism


 

Viral video campaign launched to highlight food sustainability

Oct 21

Written by:
21/10/2010 08:53  RssIcon

Fairfood International launch an online campaign inviting people to film themselves while eating.

 

As part of the 'Face Your Food' campaign, internet users are filming themselves eating, the video clip is then automatically slowed down and played backwards on the campaign website.

 

 

The idea behind the campaign is that with a critical mass of people joining in the food industry will be held to account.

Fairfood International is a non-profit lobby and campaign organisation that encourages food and beverage companies to uphold their social responsibility by ensuring that their products meet sustainable and ethical standards. To this end they make use of social media as a way of disseminating information on the threat to people and animal species posed by harmful agriculture practices and inequitable food distribution.

The 'Face Your Food' campaign was launched to coincide with the UN World Food Day earlier this month on 16 October. So far scores of people have recorded their own video.

On October 28 Fairfood's lead researcher will give a presentation on certification schemes, corporate initiatives and multi-stakeholder initiatives in relation to food sustainability at their London office. This will be open to the public.

 

For more information: http://www.fairfood.org/

 

 

Tags:
Categories:

 

Full News Archive

 

Ethical news archive going back to July 2009.

Read More

Ethical Consumer Blog

Pukka Tea in Unilever’s Pot

  • 14/12/2017 11:17

What’s the fallout from the latest buyout of an ethical company, asks Simon Birch?

Ethical Consumer Blog

Steady growth for the UK ethical market

  • 12/12/2017 14:38

Latest findings from Ethical Consumer Markets Report 2017

Ethical Consumer Blog

Book: The Extra Mile

  • 07/12/2017 09:27

An insider’s guide to alternative and delicious places to stop along the motorway

Ethical Consumer Blog

SC Johnson cleans up with Ecover and Method purchase

  • 06/12/2017 10:55

Two ethical companies have been bought up by a mainstream multinational

Ethical Consumer Blog

A New Textile Economy

  • 04/12/2017 10:33

Can we afford to spend a quarter of our carbon budget on fashion?