Princes changes tuna labels but not its policies
Email Princes and join the Fish Fight campaign
On the day Greenpeace's tinned tuna league table had its official launch, Greenpeace submitted a complaint to the Office of Fair Trading about the labelling on Princes tuna tins. It currently indicates that the company is "fully committed to fishing methods which protect the marine environment and marine life", but only 25 per cent of their stock being caught without the use of fish aggregating devices (Fads) on purse seine nets. Knowing the large quantities of bycatch this fishing method leads to, it doesn't sound like Princes really is "fully committed"
Greenpeace was all geared up to launch an email actions but word came through that Princes would indeed change the wording on the labels, which in future will direct customers to its website for sustainability information. An easy thing for them to do, but it's an admission by Princes that it can't stand by the claims on its tins and that it has been misleading customers about the provenance of its tuna.
And this is after Tesco's volte-face just before the league table was published which moved Tesco upwards from last position, leaving Princes on the bottom.
The pressure's on. Over 10,000 people have emailed Princes over the last couple of days (email Princes) plus huge exposure on Channel 4 and 310,000-plus people signed up to the Fish Fight campaign.
And Greenpeace have heard from several insider sources that this week has seen commotion within the industry. So there's expectation that Princes and the other companies dragging their feet on bycatch will be expected to change their policies. Among the retailers, Morrisons and Asda really need to up their game.
Download our buyers' guide to tinned tuna for £3. Our Best Buy for tinned tuna is not a supermarket.
For Greenpeace's top ranking supermarkets in the league table, we would recommend M&S, then Waitrose and then Sainsbury's. This takes into account our recent rating of the supermarkets over 23 ethical issues.