Hasbro drops deforestation
Toy company removes rainforest destroyer from its supply chain
Hot on the heels of Mattel and Lego, Hasbro announced on 1st November 2011 a new paper-buying policy.
Hasbro's new policy says it will avoid controversial sources of paper fibre, and has explicitly requested that suppliers avoid dealing with Asia Pulp and Paper (APP). Hasbro has also committed to boost its use of FSC-certified and recycled paper in toy packaging.
The move come 5 months after a report was published by Greenpeace, 'How APP is toying with extinction', which revealed that Hasbro was one of a number of toy companies using paper packaging from one of Indonesia's most notorious companies, APP.