web launch

Thursday August 18 2011



The UK's increasingly influential ethical shopping movement today gets a major boost with the launch of Ethical Consumer magazine's new website which for the first time lets shoppers produce their own  personalised ethical shopping list: www.ethicalconsumer.org


Interactive buyers' guides allow web-users to change company ethiscores on the Ethical Consumer brand tables to reflect their own personal ethics.

Acting like volume-controls, groundbreaking on-screen sliders allow shoppers to turn up the volume on a range of key ethical issues that they feel passionate about.

The result is that for the first time shoppers can easily identify and support those companies whose ethics they agree with and avoid the companies whose ethics they don't.
[For a live example visit: www.ethicalconsumer.org/BuyersGuides/Computing/Laptopsandnetbooks.aspx ]

Ethical Consumer Rob Harrison editor said:

“At Ethical Consumer we understand that different people bring different values to the     market. Some people are heavily involved in animal rights issues whilst other are not.     That's why we've developed a number of cutting-edge website tools which we believe make     for the world's most sophisticated on-line ethical rating system.Subscribers to the site are also able to drill down to more detailed evidence of companies'  unethical behaviour.”

The Ethical Consumer website is now the UK's biggest online resource for the people wanting to reduce the environmental and human impact of their shopping. It has over 180 free online buyers' guides on a wide range of products and services from banks to bread.

The new site also has the UK's most comprehensive consumer boycotts resource including the only available online list of current consumer boycotts.





1 The ethiscore is a numerical score out of 20 which Ethical Consumer researchers award to a product having rated it against 19 ethical criteria outlined below.

2 Ethical Consumer use five different on-screen ethical categories that relate to the 19 different ethical criteria used to rate both a product its company's ethical record:

Environment: includes climate change and pollution and toxics
Animals: includes animal testing and factory farming
People: includes human and workers' rights
Politics: includes boycott call and genetic engineering
Product sustainability: includes Fairtrade and organic products

3 Launched in 1989 Ethical Consumer is the UK's leading ethical and environmental magazine. In each issue Ethical Consumer examines the ethical and environmental record of the companies behind everyday products and services from banks to bread.

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