Tea


MEDIA RELEASE FROM ETHICAL CONSUMER MAGAZINE

 

STRICTLY EMBARGOED UNTIL 00.01 31st JANUARY 2014

 

TEA IS A MAJOR WIN FOR ETHICAL SHOPPERS 

 

The latest product guide to tea by Ethical Consumer reveals that there has been a dramatic growth in the number of tea brands which are certified by ethical labelling schemes. This represents a major win for ethical shoppers.

Almost 90% of the 28 leading tea brands surveyed were found to be certified by one or more ethical labelling schemes. A similar survey 13 years ago found that just 40% of the tea brands were certified.

 

Ethical Consumer editor Rob Harrison said:

“The growth of ethical labelling schemes within the tea sector has been phenomenal and represents a major win for ethical shoppers. It's been shoppers and the development charities who've demanded that tea companies improve the ethical credentials of their tea.”

“This is how most major consumer markets will look in 10 year's time with a majority of products certified in some way.”

 

Just under half of the tea brands were certified as being organic, making it the most widespread ethical labelling scheme, a third were Fairtrade whilst 21% were certified by the Rainforest Alliance.

However whilst welcoming the widespread adoption of ethical labelling schemes Ethical Consumer says that more work needs to be done within the tea industry especially on the issue of paying tea workers a living wage.

 

Ethical Consumer editor Rob Harrison said:

“Although ethical labels are now widespread, there are still problems for workers making many certified products such as tea. In fairness to the labels though, they are aware of the living wage issue and are already making some progress.”

 

The top scoring tea brands in the survey include Hampstead Tea and Pukka which are both Fairtrade and organic.

The bottom scoring tea brands in the survey include PG Tips, Tetley and Twinings, the UK's top three selling brands.

 

ENDS

 

NOTES TO EDITORS

 

1 The tea product guide can be viewed here:

www.ethicalconsumer.org/buyersguides/drink/tea.aspx