The Rise of the Machines


½ consumers want to see non-energy efficient products banned from the market.  93% of consumers surveyed were also in favour of tougher product regulation. Energy Saving Trust

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Britain Investing More Money Than Ever Before


Ongoing research into numbers of ethical investors. From December 2005, the value of ethical investments rose above £6 billion for the 1st time. A decade ago, only £1.5 billion was ethically invested. EIRIS
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It's Not Easy Being Green


Nearly 1/3 shoppers do not buy ethically, either because the retailer in which they shop does not stock an ethical equivalent, or because they cannot find it in store.IGD

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Britons are grabbing the ethical bull by the horns


Over 50% of Britons are becoming ethical shoppers, paying more attention to where their food comes from.  The biggest group of ethical shoppers (33% buy products that support their beliefs, 15% boycott products they feel strongly about, and 4% buy ethical products because they think it is fashionable).
The ethical proportion of the average shopping basket has been growing, and sales of ethical products are increasing at 7.5% a year, compared with 4.2% for conventional products.  This has occurred in a period of tough economic and market conditions, suggesting that ethical consumerism looks set to maintain its position within food and grocery retailing.  This may also signal a fundamental change in the way a certain proportion of shoppers shop for food and groceries.

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