The Rise of the Machines
½ consumers want to see non-energy efficient products banned from the market. 93% of consumers surveyed were also in favour of tougher product regulation. Energy Saving Trust
Britain Investing More Money Than Ever Before
Ongoing research into numbers of ethical investors. From December 2005, the value of ethical investments rose above £6 billion for the 1st time. A decade ago, only £1.5 billion was ethically invested. EIRIS
It's Not Easy Being Green
Nearly 1/3 shoppers do not buy ethically, either because the retailer in which they shop does not stock an ethical equivalent, or because they cannot find it in store.IGD
Britons are grabbing the ethical bull by the horns
Over 50% of Britons are becoming ethical shoppers, paying more attention to where their food comes from. The biggest group of ethical shoppers (33% buy products that support their beliefs, 15% boycott products they feel strongly about, and 4% buy ethical products because they think it is fashionable).
The ethical proportion of the average shopping basket has been growing, and sales of ethical products are increasing at 7.5% a year, compared with 4.2% for conventional products. This has occurred in a period of tough economic and market conditions, suggesting that ethical consumerism looks set to maintain its position within food and grocery retailing. This may also signal a fundamental change in the way a certain proportion of shoppers shop for food and groceries.