Co-op Bank's Ethical Consumerism Report


Annual report into green spending.

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Greendex – Consumer Choice and the Environment – a Worldwide Tracking Survey


This quantitative consumer study of 14,000 consumers in 14 countries asked about behaviour such as energy use and conservation, transportation choices, food sources, the relative use of green products versus traditional products, attitudes towards the environment and sustainability, and knowledge of environmental issues.
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Consumer confusion hinders recycling rates


International food and grocery analysts IGD revealed that millions of British people are confused about what they can and cannot recycle and often breach household refuse guidelines. 68% of the 1,093 people surveyed admitted to making mistakes with their recyclable packaging whilst 34% said they were unclear as to which packaging materials could be recycled. Almost half (48%) of householders claimed to have put items in the wrong bin because they did not have time to clean or seperate them, because the bin was full or because they wanted to protest that the item should be recyclable. More consistent labelling, better kerbside recycling schemes and council tax bills that reflect the amount a household recycles wereseen to be potential ways of improving recycling efforts.
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Pennies more important than planet, say 21st century drivers


Although more people are buying cars with lower emission levels, for 75% this is an economic not environmental decision. Of those surveyed in the BMW YouGov poll only one in five recognised carbon footprint as their chief priority when buying a new car (25% of women compared to 15% of men) however this figure was zero in a 1988 survey by Ipsos MORI. 72% supported the idea of Governmental financial incentives for those who purchase greener cars, which suggests cost really is the prime concern for the majority of Brits when it comes to motoring.
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Consumerology Report - The Impact of Environmental Issues


While 80 % of Canadians consider the environmental impact of their purchasing decisions, the majority of consumers believe that environmental claims are often just marketing ploys, according to Bensimon Byrne’s Consumerology Report.  The national survey revealed that cost was the primary barrier of adopting more environmentally friendly practices among consumers, as green products are overwhelmingly seen to be more expensive than regular products. And while they are perceived as more costly, 2/3 Canadians simply do not believe that it costs more to produce them. However, the concern about cost does not correlate with income level, but with the level of commitment each individual is willing to make to the environment.
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Consumers and Ethical Brands in 2008


Looks at how the ethical consumer landscape has changed over the past year in the UK.  A sample questionnaire was sent to 3,000 nationally representative UK consumers (aged 16+), asking the same core set of questions on their ethical perceptions, values and behaviour, to enable benchmarking of the changing trends from last year.

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Consumer perception of climate change and its potential impact on business


Largest global study of consumer response to climate change puts the onus on brands.
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“Brits 'willing to pay more to go green'”


Around 40 % of Britons are prepared to pay up to 10% more for products that are better for the environment, but more women than men are concerned with this; 69 % of women endeavour to buy green goods, according to the poll.
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Green Gap survey (US)


The 2008 Green Gap Survey presents the findings of an on-line survey conducted February 21-22nd 2008 by Opinion Research Corporation of 1,080 [US] adults (520 men and 560 women) over the age of 18.
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Defra framework for pro-environmental behaviours


The paper summarises Defra's understanding of the evidence on consumer behaviour and is designed to support policy development and implementation in Defra, other Government departments and externally.
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Words that sell: how the public talks about sustainability


This short study by Futerra is designed to test the connotative meanings of both established and some newly coined sustainability terminology.  The use of common words connects members of a community into a network with formidable collective powers.  If sustainability is to become a persuasive vision, it needs a persuasive language.

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Pragmatism or Tokenism?  The SEE Potential Report:  A Research Study into what Business Leaders Really Think about CSR


This paper follows on from a consumer study carried out for the firm last year by Ipsos MORI.  It showed that, while 68% of Britons are prepared to pay a little extra for products which meet higher ethical standards, 79% believe a lot of companies pretend to be ethical just to sell more products.  Being genuinely ethical and responsible and being believed is clearly a challenge.