pre 2005




Price is Key Concern for UK Consumers


IGD's research shows that price, sell-by-date, and taste are the main factors influencing purchase by over 70% of consumers.  In contrast, less than ¼ of consumers consider factors covering production issues, such as GM, animal welfare, and whether grown in the UK, as influencing purchase.

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Who are the Ethical Consumers?


According to EIRIS, the number of unit holders/policy holders in pooled ethically screened funds increased from 137,000 in September 1997 to 456,000 in June 2001.  Ongoing research since 1989.



The New Consumer Directory


2/3 of UK consumers in their 30's and 40's – with a weekly spending power of £4.5 billion – have boycotted brands because of their 'unethical behaviour'. The Quintin Bell Organisation



Corporate Social Responsibility increasingly important


80 % thought that companies should attach as much importance to 'social responsibility' when making business decisions as profits. YouGov



5th Annual International Environmental Monitor


4/10 people say that they would be willing to pay a 10% premium for a car with a new kind of engine and fuel system that was better for the environment. Environics International Ltd.



Taking Flight: The Rapid Growth of Ethical Consumerism


Total Ethical activity, with banking and investments amount to £13.4 billion in 2000, up 19% on 1999. New Economics Foundation



Co-op Defies ban on Sale of Organic Peaches


77% of consumers would buy more organic food if it was cheaper.  Nearly 6/10 would prefer to buy organic food that is produced in the UK.  85% feel that the Government should be doing more to encourage the growth of organic food in the UK.

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Ethical goods get a Fair Share in the market


A group of (ethical) products and services have been around for some time, and have attained significant market shares, up to 20%.  Examples include sales of energy efficient light bulbs and sales of eggs under the Freedom Foods Label. New Economic Foundation



Animal Welfare Position Paper


44.6% of unit holders rate cosmetic testing on animals as a very important issue and 30.7% rate this as quite important.  Only 7.5% of unit holders rate cosmetic testing on animals as not very or not at all important.Henderson Global Investors



Who are the Ethical Consumers?


Just over half the UK population have bought a product and recommended a supplier because of its responsible reputation at some time in the last year. The Co-operative Bank



What the Progress of Ethical Consumerism in the 1990's Tells Us About the Prospects for the 21st Century


The environment has become an issue over which 1/3 of consumers are prepared to act and will influence the shopping of half.  This should translate into significant sales in key categories and the 'main-streaming' of environmental standards by companies.The Co-operative Bank (Research by the Future Foundation)



Potential ethical consumers lack information


Sixty per cent of the UK sample for this survey either strongly agreed or tended to agree they did not have enough information on companies' social and environmental behaviour to make a purchasing decision.The Co-operative Bank (by MORI)



Co-op 'Consumers put Industry in Dock over Food Crimes'


Eighty six per cent of consumers disapprove of animal blood being fed to animals, yet Government officials admitted, as recently as April 2000, that agricultural cannibalism is still being permitted with feed containing blood products, tallow and gelatine from cows being fed back to cows.  87 % disapprove of feeding animals with growth promoting antibiotics.  84% are concerned that animals are not treated properly, and 61% 'want to know more' about the conditions animals are kept in.  72 % feel the environment is being damaged by global food production.  85 % feel MNCs have too much power over what we eat.  935 believe people have the right to know everything that has happened to their food, not just about the ingredients on the label.
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The UK Green and Ethical Consumer


Seventy two per cent of respondents to the survey recycle goods.  Animal welfare is the top environmental concern, particularly among women, with 70 % saying they would buy food advertised as animal-friendly.  A surprisingly high percentage (60%) say they now buy ethically produced food. Keynote.







Ethical consumerism on the rise


¼ people now seek out ethical goods, compared to 1/5 in 1994. Also, the amount of people willing to pay extra for environmentally and ethically sound food has increased 13% since 1990. Mintel



The Millenium Poll on CSR: Executive Briefing


Citizens in 13/23 countries think their country should focus more on social and environmental goals than economic goals in the 1st decade of the new millennium. For instance, 39% of the UK sample felt that the role of larger companies in society was to 'set higher ethical standards and help build a better society', compared with 13% who felt their role was to 'make profit, pay taxes, create jobs and obey all laws'.Environics International Ltd.






Cost of organic food and drink is prohibitive


The survey found 47% of adults would buy more organic products if they were cheaper. Mintel (non-alcoholic drinks only).



Ethical Investments on the up


The value of ethical funds rose in value from £268m to £1,393m from 1992-1998. In market share, from 0.4% - 0.8%, which was coupled with an increase in the number of funds between these years from 15-25.Mintel






Animal living conditions impact upon shopper’s decisions


Almost 50% of shoppers say what they buy is influenced by the conditions the animals are kept in. RSPCA



Adolescents join the boycott bandwagon


Nearly 6/10 adolescents had boycotted something because of where, or how, it was made. Trust for the Study of Adolescents.



Support for ethically friendly packaging drops


After an explosion in green consumerism in the late 1980's, the number of people who chose one product over another because of its environmentally friendly formulation or packaging last year dropped to 36%, from 49% in 1991. Social Trends Survey.






The Global Supermarket needs ethical products


Sixty seven per cent of adults claim to consider a company's ethical stance when buying a product. Ogilvy & Mather for Christian Aid.



Shades of Green; boycotts affect purchasing


In the March survey, people were asked whether recent boycotts had changed their buying behaviour. Sixty two per cent had made no change. However, 6% said they had changed their buying behaviour in response to Brent Spar, 15% in response to French nuclear testing and 24% in response to live animal exports; 36% people make an effort to seek out environmentally-improved products. NCC



The importance of ethics for today's consumers


A survey showed 55% of consumers would not deal with a company if they disliked its ethics. GGT



Doubts about planet's indestructability


One third of people think the planet will not be able to sustain the human race beyond 2100 if goods are manufactured and consumed at current rates. MORI




Responsible retailing; ethical concerns increase amongst shoppers


Compiled by Gallup for CWS, 60% were prepared to boycott products or stores over concerns about ethical standards and 33% had already done so.  Fifty seven per cent said they were more concerned about ethical issues now than 5 years ago. Gallup



Consumers vote NO to animal testing


When buying make-up, 57% of women in 1992, and 52% in 1994, rated 'not tested on animals' as one of the top five influences on choice of product. Mintel






Shades of Green: Consumer Attitudes to Green Shopping


Forty seven per cent of adults claim to have bought environmentally friendly products in the last 12 months. Harris for NCC.



Supermarketing; healthy thumbs up for Fairtrade


Four out of ten people said they were aware of fair trade products were on sale in supermarkets.  Of these, a healthy ¼ said they had bought a fair trade product in the last month.



The Green Consumer Vol 1


In general terms, ethical consumerism is still an issue for fewer respondents than green consumerism – around 4/10, compared with 6/10 green consumer categories.






More desire for Fairtrade


84% of people said they would welcome fairly-traded products and 74% are prepared to pay for them. NOP 1992 






The Green Consumer; not such a good friend of the animals


What is most surprising is not the huge majority (80%) of consumers who claim to always, or nearly always, choose environmentally friendly products, but the depth of support for such issues as animal testing (50%), and irresponsible marketing (42%).The Guardian/Mintel






Shoppers want their cosmetics cruelty-free


Research has shown the proportion of consumers which rated cruelty-free as the most important criterion when choosing cosmetics has risen from 8%-61% in a 9 month period. EC2



More boycotts on damaging products


Poll found 20% of customers have boycotted products which they felt were damaging to the environment.  A further 32% said they had seriously considered doing so. EC10






Fairtrade begins with a cup of tea


In a survey carried out for Traidcraft, 49% of respondents said they would be willing to pay more for their tea if it meant better wages for tea pickers. Gallup EC10



Green sales up


UK's green shopper total doubles to £18m in a year.



Brits are boycott-happy


Almost half of those questioned were operating some kind of personal boycott of products in the market place.  The most popular was against products that harm the environment, with 30% avoiding products that destroy the o-zone layer.  A further 25% were concerned with animal testing in products like cosmetics. EC3