Ethical Consumer Best Buy Label
How the Best Buy Label can benefit your business
The Ethical Consumer Best Buy Label is only awarded to those products and services whose environmental and ethical record warrant it.
Our endorsement is from an established and trusted name within the ethical community. It can help you to communicate the core environmental and ethical values that your product represents.
As the dramatic growth of the ethical sector continues, the Best Buy Label can make a valuable addition to the strategic marketing and positioning of your product or service within an increasingly competitive market.
Ethical Consumer is now licensing the Ethical Consumer Best Buy Label as a trademark which companies can purchase on an annual basis to promote their products and services.
The 'butterfly' label can be used on packaging, websites and all other marketing and promotional material.
Here's what some of the companies who've signed up to the scheme are saying about the benefits of the Best Buy Label. We've also included examples of how are these companies are now using the Best Buy Label to communicate their ethical values.
Ecology Building Society
"We signed up to the Ethical Consumer Best Buy Label scheme because we value its independence. As our ethical credentials are a cornerstone of our brand and mission, the Best Buy Label is an important testimonial to make current and future members of the Society aware of when considering our products."
Jon Lee, Product Development Manager, Ecology Building Society
Faith In Nature
"The Ethical Consumer Best Buy Label is integral to our marketing approach. As an invitation-only scheme you can't buy the accreditation which is vital for gaining credibility with the ‘savvy’ customers who our products appeal to. In these days of ‘green washing’ and unsubstantiated claims, Ethical Consumer's unique ethical scoring system provides an authoritative and impartial benchmark for consumers who want to get the full picture."
Mark Fenn, Marketing Manager, Faith in Nature
"The Ethical Consumer Best Buy Label is fantastic as it provides a reliable, independent and rigorous standard ensuring only the greenest, ethical and most environmentally friendly products are recognised. Our industry is riddled with consumer confusion so having a scheme that identifies which products are genuinely ethical is tremendously important as it provides customers with peace of mind, allowing them to make an assured purchase. "
Martin Saunders, Head of Marketing, Good Energy
"We like to communicate the values that we work hard to maintain and which are so important to us. We don't always have, and can't always afford, a lot of space to describe what we do and how we go about it. The Ethical Consumer Best Buy Label which we put on our boxes and tubes helps us to tell our customers that we genuinely care."
Richard Austin, Managing Director, Kingfisher Natural Toothpaste
"Suma are proud to have a very strong ethical policy relating to products, people and trading methods. As a trusted mark within the ethical market place the Ethical Consumer Best Buy Label is ideal for us to use to market our business and products with honesty and openness to consumers who wish to be ethically certain in an increasingly competitive market."
Rob Sherwell, Suma
More information on the Best Buy Label is available on this pdf document.
For details contact Simon Birch on 0161 226 2929 or email him from our Contact Us page.