Clothing Campaigns

Last updated: August 2017




Fashion Campaigns to Support


We list 5 current fashion campaigns that are fighting for a sustainable fashion industry that no longer mistreats its workers or pollutes the planet. 


1. Cotton Pledge


The Responsible Sourcing Network (a project of USA organisation As You Sow) asks brands to avoid using Uzbek cotton by signing up to its 'Cotton Pledge'. 

By signing up to the pledge, brands are confirming their opposition to the use of child and adult forced labour in the harvest of Uzbek cotton. 


Image: Cotton


Over 250 brands have signed the pledge, including many of the brands featured in our High Street Clothing guide. These include: Inditex, Walmart, Tesco, Gap, M&S, H&M and Primark. 

See our feature on Cotton for more information.




2. Campaigning for Clean Viscose


An investigation by Changing Markets found that the supply of viscose, a man-made fibre widely used in the textile supply chain, has uncovered evidence of the deadly impact of its production. 


Image: Viscose


The report titled 'Dirty Fashion: How pollution in the global textiles supply chain is making viscose toxic' found links between polluting factories and major fashion brands such as H&M, Zara, ASOS, Marks and Spencer and Next. 

Sign the petition calling on Zara, H&M and other fashion brands to stop sourcing from producers linked to pollution.

Read our feature on Viscose for more information on the environmental impact of viscose production.




3. Detox Campaign


Greenpeace has been at the forefront of campaigning against toxic chemicals in clothes. It launched its 'Detox My Fashion' campaign in July 2011, asking companies to 'detox' by eliminating their use of hazardous chemicals by 2020. Since then 76 companies have committed to detox. 



In 2016, Greenpeace assessed 19 companies. Inditex, Benetton and H&M were rated as ahead of the field and leading the industry whereas the designer clothes brands Diesel, Hermes, LVMH Group and PVH and GAP were at the bottom having not made a detox commitment. 




4. Change Your Shoes!


In 2015, 18 human rights, workers’ rights and environmental organisations across Europe, India, and China launched ‘Change Your Shoes’, a global campaign aimed to address the systemic workers’ rights abuses plaguing the shoe industry.

The campaign is calling for shoe workers to be paid a living wage and for companies who sell shoes in the EU to be forced to publish all information on their supply chain, including the use of toxic chemicals and working conditions.

Change your shoes advert


Get the app

The campaign has launched a Change Your Shoes smartphone app. It informs you about the shoe industry, sets out the demands for change and allows you to record your steps in support of the petition. Download for free from Google Play or the Apple Store. 

See our ethical shopping guide to shoes. 



5. Follow The Thread


The Follow the Thread Campaign is a coalition consisting of Human Rights Watch, Clean Clothes Campaign and International Labor Rights Forum joining to call on leading apparel and footwear companies to commit towards greater transparency in their manufacturing supply chain. 

In April 2017, the campaign reached out to 70 brands asking them to sign a Transparency pledge, promising to disclose the information about their supply chain before December 2017. 


Image: Go Transparent


Many popular high street brands responded and have published a full list of their suppliers. This includes ASOS, H&M, GAP, M&S and Uniqlo. 

The campaign is now asking Urban Outfitters, Walmart, Primark and Armani to #GoTransparent and publish their supplier lists before December 2017. Sign the petition to put pressure on these brands and to push the whole industry to be more transparent.  





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