Several campaign groups have called for a boycott of Ahava due to its involvement in illegal Israeli settlements on Palestinian land.
In 2009 CODEPINK, the US women's anti-war movement, launched the 'Stolen Beauty' campaign targeting Ahava Dead Sea Laboratories. The campaign saw coordinated actions in countries such as Palestine, the US, UK, Netherlands, South Africa, and France.
In 2016 the campaign appeared to have some success - Ahava announced it would be opening a new manufacturing plant outside of the West Bank and within Israel’s pre-1967 borders, which many hoped signalled the company would fully withdraw from settlements.
However, it appears that Ahava did not close down the existing plant and as such continues to operate illegally on Palestinian land.
The BDS National Committee continues to call for a boycott of Ahava, stating “Ahava cosmetics has its production site, visitor center and main store in an illegal Israeli settlement.”