CODEPINK, the US women's anti-war movement, has launched the 'Stolen Beauty' campaign targeting Ahava Dead Sea Laboratories for its involvement in the occupied territories.
Regular bi-weekly protests in London have resulted in the flagship Ahava store losing it's lease. A number of small independent stores have dropped Ahava from inventory – among them the gift shop at the National Cathedral in Washington D.C.and the U.N. Commissary in Vienna. In 2009, the organisation pressured Oxfam into suspending actress and Ahava spokes model Kristen Davis from publicity work as an Oxfam Goodwill Ambassador in 2009 for the duration of her contract with Ahava.
Ahava's labeling practices have been scrutinised by officials in England, the Netherlands, France, and most recently in South Africa, and more than 10,000 people have pledged to boycott the company. Read more about the Israel boycott here.