Dog4Us is a puppy warehouse located in Leeds and Manchester. Organisers based their campaign on information exposed by BBC Panorama, such a selling fake Pedigri pups and seriously ill dogs, buying from cruel puppy farms and selling untraceable dogs from unlicensed breeders.
The campaign points out that Dog4Us breaks government advice to never buy a puppy unless you see it with its mother. It asks its followers to adopt a puppy instead, from the many currently housed in animal shelters.
The boycott has held protests outside parliament calling for a ban on the sale of puppies in pet shops and other third-party dealers. It has gained backing from many politicians in both Manchester and Leeds.