Naturewatch Foundation launched a boycott call against Ecover in April 2018, over the brand's links to companies that test products on animals. In December 2017, Ecover and its sister company Method were purchased by SC Johnson, a US company that openly admits to testing on animals and owns other non Naturewatch-endorsed household cleaning brands such as Duck, Shout, Glade, Pledge and Windex.
Caroline Ruane, Naturewatch Foundation CEO, said:
It's hugely disappointing to compassionate shoppers when favourite brands compromise their cruelty free credentials by selling out to multinationals that continue to benefit from animal testing. We sincerely hope that Ecover and Method will stand up for animals by using their new position of influence to convince SC Johnson that the way ahead is cruelty free.
Until then, Naturewatch is asking compassionate consumers to boycott all SC Johnson brands, including Ecover and Method, until the entire company is cruelty-free. Supporters can take action, and contact the company, here. Read more about the boycott.