A boycott of the NRA was called after the organisation called for teachers to be armed in schools following the deaths of 17 pupils at Marjory Stoneman Douglas High School in February 2018.
The organisation also received criticism over its social media responses to the shooting. It posted "Stand and High for our Kids' Safety by Joining NRA" on its Facebook page on the day of widespread protests for gun control and aired a video on its NRATV Youtube Channel titled 'A March for Their Lies', addressing Parkland student campaigners about their involvement in the gun control marches. In March 2018, it launched a lawsuit challenging Florida’s newly enacted law which bans the purchase of firearms by anyone under 21.
The boycott call covers companies that do business with the NRA. In particular, #NRAmazon calls on Amazon to drop NRATV from its Amazon Fire TV Streaming service. The channel has been described as the organisation’s most strident outlet for its pro-gun views. FedEx has also been targeted by the boycott for providing up to a 26% discount for NRA Business Alliance members, as has Apple.