Bread bag recycling scheme launched across UK
A new initiative has been launched by Hovis and TerraCycle to encourage people to recycle the plastic bags that bread is sold in.
The Bread Bag Recycling Programme will create a network of bread bag recycling points with schools, charities and community groups. The plastic bread bags will then be turned into public benches and outdoor furniture. See the dog food guide for more on TerraCycle’s involvement in recycling pet food sachets.
Consumers can either register as a private collector and post collected bread bags to TerraCycle or locate a community collection point using a map on the TerraCycle website.
Only one in ten local authorities currently recycle bread plastic bags, according to Recoup. Most bread bags can also be recycled through the plastic bag collection points at larger supermarkets, but these are not being used to their full potential, maybe because consumers don’t realise they can recycle there.
Laure Cucuron, general manager for TerraCycle Europe, said:
“Bread is a product that is consumed by many families on a daily basis so there is significant scope to alter consumer behaviour and to encourage people to recycle used bread bags.”
“Hovis is helping to lead the agenda for the bread industry and we hope to see more brands and industries making moves in the same direction.”
A better solution could be that manufacturers alter their behaviour and don’t sell bread in plastic bags, or there is some sort of refill scheme. A more sustainable option available now is to buy your bread unpackaged from your local baker.